The Perspective of Time Enables Good Work

June 10, 2019 By David Griesing Leave a Comment

The future seemed closer in California than it does in Philadelphia where I’m writing this post. California also seemed to be having a more active conversation with its past, despite there being historical touchstones like the Liberty Bell and Independence Hall only a couple of miles from me. Californians seemed to have a deeper sense of where humans have been already and where we are headed in our lifetimes and beyond.

I’ve just gotten back from Los Angeles, so some of it may be my wandering state of mind. But the West Coast, and California in particular, was also the hoped-for destination of our landlocked frontier, where the promise of a transcontinental crossing would either be realized by generations of settlers or dashed. It’s where America faces the rising East, the part that turns its back on the confusion and stalemate of Washington and dares to propose solutions.

How much we let the distant past reverberate into an equally distant future—how much or how little we can escape our fixation with “the way that we feel right now”—this flow of time (or the lack of it) impacts the perspective we bring to everything we do, worry about, want to accomplish and leave behind for our kids to enjoy.

Despite its rep for seeking shallow gratifications in the here and now, at least some of California seemed to be looking back, almost to our beginnings, for clues on how the human race has gotten to this fragile and deeply compromised place. These time travelers seem to know that if we fail to understand our past and learn from it, we may never know that we’re repeating the same mistakes when we could be avoiding them.

They also see the future differently. At least some Californians seem to understand that by focusing almost exclusively on the present, we are neglecting problems whose consequences are likely to endure for decades if not centuries. On a timescale that includes our children, our children’s children, their children and beyond, they seem to be saying: we are responsible for addressing these problems because of the roles we have played in creating them. These adults seem to understand that in order to claim the future we want for ourselves and our descendants, we need to expand our perspective on time to include humanity’s full passage on earth, from the triumphs and tragedies that have brought us to today to the long-term future that’s worth working and sacrificing for.

And because it’s California after all, they’ve done this by creating richly entertaining destination experiences.

A saber-toothed tiger that can almost taste you

1. The La Brea Tar Pits

More than 10,000 years ago, during the Pleistocene Age, enormous mammals (so-called megafauna) coexisted for a time with some of the earliest humans. These were mammoths, mastodons, giant bison, dire wolves, sloths with foot-long claws, six-foot tall beavers “with incisors like medieval weapons,” and saber-tooth cats. Their enormous size was a response to the cold climate. A warm climate produces smaller bodies that expel heat while glacial intervals during the Pleistocene encouraged extra layers of bone, fat and fur with a smaller ratio of surface area to volume and a greater ability to hold in body heat. The scale of this engineering feat was enormous, with the largest mammoths weighing in at around ten tons, or three tons more than the largest African elephants today.

These megafauna lived in the cold, grassy plains that extended below the ice shelf in North America, from coast to coast. In certain places where oil pooled at ground level producing a kind of asphalt or tar, these mammals were drawn to the thin layers of water that accumulated just above the tar when they were thirsty and wanted to drink. As they sought out the water, individual animals became trapped in the tar. Other predators, drawn by their distress, also became trapped. Before long, these tar pits become the mass graveyards of the Pleistocene age.

The La Brea Tar Pits are located along Wilshire Boulevard in the center of LA. Preserved in them, researchers have discovered one of the largest repositories of Pleistocene megafauna in the world. They have also found important clues about how these massive animals disappeared altogether and the Holocene—or our next geological age—began.

For years, the speculation was that rapid climate change or disease led to extinction of the megafauna, and both likely contributed to it. But bands of humans shared these grassy plains with these giant mammals. Our ancestors had a competitive sense of conquest and adventure, and they needed to feed their growing families.

In his Atlas of a Lost World, Craig Childs describes the struggle of man versus megafauna in an arresting but ambivalent way:

This is a love story—boy meets girl, if you will. One partner is a [largely] unpeopled hemisphere, the other is our hungry, inquisitive species. Some might tell you that the encounter wasn’t love at all, but domination, overkill, an invasive species hell-bent on spreading into a land that was doing just fine as it was, without us. Some scientists have called it blitzkrieg, mammoths felled like cordwood. Ours was no docile species, and the animals were not ready for us, or our weaponry. Archeologists from Alaska to Florida have found Paleolithic spearpoints and stone blades still holding protein signatures from the meat of horse, camel, sloth, bison, bear and the proboscideans, mammoths and mastodons. Ice Age bones in the Americas have been found scribed with human butchering marks, blackened from fires. But humans didn’t always win. Many died, some were eaten. First people, wildly outnumbered by animals, would have found themselves tossed and trampled by tusks and hooves or torn to pieces by the scissoring teeth of scimitar cats. No matter how well armed they were, even with Eurasian wolf dogs at their sides, surviving among Rancholabrean megaflora would have been challenging. Nobody said love would be easy.

These encounters were difficult, but in the end the human hunters with their always improving weapons were smarter, more tenacious and more powerful. The scientists and researchers at the La Brea Tar Pits and elsewhere have concluded that it was neither climate nor disease that led to the mass extinction of the megafauna. Whether love story (human drive and ingenuity) or tragedy (a human “blitzkrieg”), mankind triumphed over nature by wiping these enormous animals from the face of the earth.

Parallels between the annihilation of mammoths and mastodons and of entire species today due to over-hunting, over-fishing, pollution, and loss of habitat are hardly exact. Similarly, there will always be uncertainties about what happened 10,000 years ago. But the human drives (for better and worse) that contributed to these extinctions are the same. Nature is no match for man’s desire and ability to take whatever he can from it, as quickly and efficiently as he can.

During the Pleistocene, humans killed off the megafauna. During our Holocene, the same motivations nearly exterminated the American bison (from a herd of 60 million in 1800 to only a few hundred 90 years later).

Today, mankind is likely in a new geoglogical era called the Anthropocene. For the very first time in our checkered history, human activity is exerting the dominant influence on both climate and the environment.

Can we learn lessons from the past about how to constrain our best and worst impulses so that we neither “love” nor “dominate” our earthly home to death?

Are we able to look back—sometimes very far back—to learn as much as we can about ourselves and our impacts when once again we are pushing the world around us to the brink?

Can our minds hold a broad enough perspective of time for that?

The biomorphic Pacific Visions building at the Aquarium of the Pacific

2. Pacific Visions

Two weeks ago, the new Pacific Visions building opened as part of the existing aquarium complex in Long Beach, just outside LA. While its biomorphic curves “shimmer like the ocean” on the outside, it’s the future of the Earth’s oceans, its life forms and our human interactions with them that are the focus of its programming.

Visitors are engaged by several of our oceans’ current challenges and opportunities in the Pacific Visions theater with its surround screen and multisensory effects that include wind, fog, strobe lights, seat rumblers and blasts of ocean-related scents. There is high resolution footage of sea creatures, animations, computer graphics as well as images of what cities and other ocean-facing human landscapes look like today and might look like tomorrow. In other words, visitors can quite literally “sense” our current predicament and some of the ways that we have begun to confront it. The theater is both immersive and enabling, inspiring viewers “to think creatively about out global future” while beginning to see themselves as the oceans’ “stewards.”

The theater empties into the Culmination Gallery which lets visitors try their hands at ocean stewardship by making the ethical choices and trade-offs that will be required to restore specific California ecosystems many of them are familiar with already. For groups, there are interactive game tables themed around food, energy and water that invite as many as ten players to make a sequence of choices while working together to create enough of each resource to sustain California’s residents into the future.

There are animal exhibits, including one profiling yellowtail a fish native to California’s coastal waters. It demonstrates how the fish could be raised in offshore farms to produce as much protein as beef or pork but with far less harmful environmental impacts. Another project that promises a healthier future involves Pacific and Olympia oysters. Visitors learn how oyster farming can stabilize erosion-prone shorelines while filtering and cleaning the waters that are closest to population areas.

“Future City Fly-Through” uses touch screen controls on wall screens to “fly” visitors through a virtual city while they explore innovations reducing water usage in a drought-prone locales like California and using ocean water in unfamiliar ways. Opportunities for exploration include vertical farming methods and the utilization of desalination plants.

Admittedly, several of the experiences offered at Pacific Visions are also available in online simulations, but our hosts seemed to know that most players will choose a game like Fortnite instead of having an educational experience during their personal screentime. So Pacific Visions offers a destination-based alternative, employing technology to provide an immersive experience that enables visitors to do the serious work of designing their futures in inherently playful ways.

Unless there are more “active environmentalists” among Americans than there are today, confronting the challenge of climate change will be nearly impossible.

With its $53 million cost and 29,000 square foot destination, Pacific Visions is aiming for every recruit it can enlist among school children, vacationers, day trippers, and those who already support sustainability with their hearts but not so much with their actions.

In a recent post, I argued for the strategy of relying upon respected leaders whose own minds have been changed about the significance of climate change in the light of their Republican or Libertarian values to reach out to skeptics in their own communities with the same arguments that persuaded them. Common values will give those arguments a hearing while the entreaties of “tree huggers” with different priorities continue to fall on deaf ears. Californians are being similarly strategic with their investment dollars and objectives at Pacific Visions. They are seeking recruits to help design a healthier future for our oceans by packaging their serious purpose along with the fun of a day spent at Disneyland.

3. More Hurdles Ahead

California in general and LA in particular seemed poised between the distant past and the un-designed future that extends for generations in front of us. Getting out of the present and deepening our perspective of time clarifies what is truly important while gaining the wisdom from our mistakes, even when they happened in the last geological age or will only be felt by our great, great grandchildren.

The practical work of designing the future causes us to confront what we don’t know, what others around us are failing to appreciate, and how to deepen the understanding that stewardship requires. In researching this post, I came upon a short list compiled by the FrameWorks Institute called “Gaps in Understanding” between what the experts know about the current threats to our oceans and what the general public knows. As Pacific Visions evolves its educational programming and other forward-thinking institutions follow its lead, here are some of the gaps in public understanding that need to be bridged if we are to find a more sustainable future for our water world:

–         most people see the oceans as vast, undifferentiated bodies of water instead of supporting vastly different ecosystems with different temperatures, currents and habitats;

–         the public doesn’t understand how global warming is disrupting currents and temperatures in both the atmosphere and the oceans and how these disruptions are contributing to the extreme weather many of them have been experiencing;

–         people believe that most ocean pollution consists of plastic waste. By failing to understand the extent of pollution caused by our much larger systems of manufacturing, consumption, transportation and energy usage, they are unable to explore the kinds of solutions that are needed to stop the continuing pollution of our oceans;

–         because the public believes that the oceans’ vast capacity effectively reduces the negative consequences of human activity, it fails to grasp either the complexity or severity of the challenges to the oceans’ diverse biosystems;

–         members of the public have some understanding of the risks to particular ocean animals (like sea turtles) but fail to appreciate how overfishing, acidification and rising water temperatures are threatening the extinction of entire species;

–         people lack a clear understanding of the role that national governments can and should play, either acting on their own or in concert with other national governments. This results in “a largely empty assignment of responsibility” for addressing the oceans’ declining prospects.

–         when the public thinks about “what can be done,” it focuses on modifying individual behavior (like more recycling) instead of implementing systematic solutions like expanding and enforcing marine protected areas, reforming the commercial fishing industry, regulating and enforcing pollution controls, enforcing carbon emission limits, and incorporating “ocean protection” into school curricula and government policymaking.

To design a sustainable future, we need to close the gaps between what the experts and the rest of us seem to know.

These gaps in basic knowledge speak to the extent of the educational and motivational hurdles that are ahead of us as we confront the onset of climate change on land as well as sea.

Escaping the gratifications and distractions of the present and gaining the perspective of time–its long-term lessons as well as its long-term consequences and possibilities—provides some of the incentive to fill in these gaps in our knowledge.

It’s the yeoman’s task that the educators and entertainers at the La Brea Tar Pits and Pacific Visions are already taking on.

This post was adapted from my June 9, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

Re-Bundling Protections and Benefits Around Our Work

May 27, 2019 By David Griesing Leave a Comment

Not so long ago, jobs came with a bundle of economic advantages beyond a paycheck. Those advantages included health insurance for you and your family and a pension or post-retirement paycheck based on your years with your employer and how much you’d been paid.

While already a vestige of days past, my job at a municipally-owned utility a little over a decade ago came with family health benefits, a matching 401(k) plan, a pension that vested after 5 years of employment, and days off for a raft of holidays including Flag Day.

That job also included additional economic benefits that I didn’t appreciate enough at the time such as the creditworthiness of my regular salary, continuous training to bolster old skills and develop new ones, regular contributions to Social Security for additional retirement security, unemployment compensation if I ever lost my job, and the stability and continuing enrichment of that job for as long as I had it.

Today, in many of our full-time jobs and nearly all of our part-time ones, between some and all of this bundle of protections and benefits has disappeared.

It is hard to overstate the significance of this unbundling.

Jacob Hacker, a political science professor at Yale calls it a shift of economic risk in his new book The Great Risk Shift: The New Economic Insecurity and the Decline of the American Dream. Hacker argues that the loss of this financial cushion around our work tests our economic resilience whenever unexpected burdens arise.

In the 50 years following the Great Depression, both employers and the government insulated workers from many of the economic risks they might confront when they weren’t working. By contrast, from the 1980s and continuing through today, there has been:

a massive transfer of risk from broad structures of insurance, including those sponsored by the corporate sector as well as the government, onto the fragile balance sheets of American families. This shift has fundamentally reshaped Americans’ relationships with their government, their employers and each other. And it has altered and sometimes dashed the most fundamental expectations associated with the American Dream: a stable middleclass income, an affordable place to live, a guaranteed pension, good health insurance coverage, greater economic security for one’s kids.

As a result of this sea change, the American worker is increasingly on his or her own when confronting whatever comes next, like sudden illness or loss of a job.

Writing this week in the New York Times, Hacker talked about how this “risk shift” is impacting the run-up to the next presidential election, particularly the fact that so many Americans feel insecure.

They may be doing well at the moment, but they fear that, however high they are on the economic ladder, a single bad step or bad event could cause them to slip. A booming economy hasn’t quieted these concerns, because insecurity remains a huge and growing problem in ways that voters and candidates instinctively get, but the sunny job numbers largely hide.

Of course, this insecurity affects not only workers but also the ability of their families, their communities and the country as a whole to flourish—an impact that I discussed a few weeks ago in the post “The Social Contract Around Our Work Is Broken.”

As more of us are “on our own” shouldering the economic risks that employers and the government once protected us from, it has become an increasingly important priority to re-bundle new versions of the benefits and protections that have been lost around working in America.

The leading edge of these rebundling efforts are perhaps most visible when it comes to the gig-economy workers who are striving to build a stable and dependable “living” out of a series of independent-contractor jobs both large and small.

As I argued last week, technological advances involving blockchain, digital currencies, on-line exchanges and markets are promising to make it possible for independent workers to preserve existing income streams while gaining new (and unexpected) ones. The needs of this growing number of gig-economy workers are stimulating efforts to re-bundle some of those traditional insulators around their work. Fortunately, these same innovations will also help to meet the needs of every insecure worker who is trying to get by in a job with few, if any, of the traditional benefits and protections.

1. Getting Paid for Jobs Both Big and Small

One of the most tantalizing possibilities of a future enabled by blockchain and digital currencies is that we could all get paid for time and effort we currently give away for free. Last week I mentioned a few of them, like providing traffic information to news outlets about roads we are already driving on at rush hour or being paid by a social media platform whenever we encourage the conversation there. I also mentioned the current backlash from the banking industry to the rise of on-line exchanges that will facilitate these payments. Part of it is an old guy-new guy turf war.

Over the past week, I’ve come upon some additional information about the hurdle that stands in the way of more seamless payments for a succession of small and big jobs. David Galbraith is a partner at Anthemis, a company seeking creative opportunities between the start-ups and financial institutions that are dedicated to reinventing financial services for the digital marketplace. In a recent interview, Galbraith remarked on the fundamental differences between on-line platforms that cater to consumers in America and their counterpart platforms in China.

In America, digital platforms like Google and Facebook are supported by advertising revenues while in China a platform’s revenue streams come directly from consumers when they buy something they’ve seen there. In other words, the payments process in China is simplified by removing advertising from the business model. Another difference is that Chinese consumers pay for consumer goods with their bank account balances, while American platforms interpose financial intermediaries like PayPal or bank-owned credit card companies that stand between the tech platforms and consumers. As Galbraith observes, the transactions costs are lower in China, “friction is taken out of the system,” and purchases are completed in a “fundamentally more fluid fashion” on the smartphones of Chinese consumers without prompting by a blizzard of ads.

When the inefficiencies imposed by banks and an advertising-based model are removed from the digital “payments system” in America, payments to gig economy workers for big and small increments of work will also be facilitated—making these new jobs more robust. At the most basic level, these changes in how we get paid will support the ways that many of us are working now and even more of us will be working tomorrow.

2. Anxiety About Retirement

When it comes to re-bundling benefits and protections around workers, none may be more significant than retirement security.

A recent article called “Why Work Has Failed Us: Because No One Can Afford to Retire Anymore” provides statistics that indicate how much the “shift in risk” from pensions to “figure out your own retirement” has impacted American workers:

66% of millennials have nothing saved for retirement. Among the working-age families that have retirement savings, the median balance is $5,000, according to the most recent data available from the Economic Policy Institute. For families approaching retirement, the median savings is $21,000–after taxes, on its own, enough to last a couple a little more than a year living at the federal poverty line.

At the same time, the enormity of these unfunded liabilities—how will all of these people with limited retirement savings support themselves?—presents a corresponding opportunity for entrepreneurs who want to help workers regain at least some of their retirement-related security. In the same interview where he discussed digital payment innovations, David Galbraith also considered the enormity of the opportunity for the new fin-tech companies that are trying to meet this need.

[R]etirement is the biggest [risk] shift anyone can possibly imagine. To put a number on it — the committed pension liability shortfalls in developing nations are 450 trillion dollars. That’s half a quadrillion dollars. So when people talk about billion dollar market opportunities — this is a half a quadrillion dollar shift in money.

Of course, no one has found a feasible way to fill the deficit for those who have nothing to retire on today, but there is opportunity in providing expertise to workers who have at least some retirement savings.

Most of us don’t know how to take what we have today and marshal it to cover uncertainties like how much income we’ll need to live after we retire, how long we’re likely to live, what Social Security elections we should make, and how much medical care we’ll need along the way. This is where a new company like Kindur comes in, according to Galbraith.

Kindur helps workers create retirement portfolios that minimize their tax burdens while ensuring that the money they do have for retirement lasts as long as possible. Unlike investment advisors who charge commissions to maximize your savings, Kindur utilizes its on-line platform and need assessment programming to help individuals design their future income. There has never been a web-based service like this before. As the company’s tagline says: “It’s like fuel efficiency for your retirement.”

Kindur isn’t the only fin-tech company that is aiming to provide more comfort (or bundling) around worker retirement. This article from the New York Times last December discusses some of the others.

For a rising gig-economy workforce and the traditional workers who are seeking supplemental income and greater autonomy in the gig economy, the empowerment of acting in more entrepreneurial ways is easily undermined by retirement anxieties. Today, both traditional advocates and new companies are finding other ways to calm those anxieties too.

3. Additional Protections and Benefits for Today’s Workforce

With the exception of supporting teachers in several high-profile confrontations with school districts and state funders recently, labor unions’ ability to protect workers in “union shops” seem to have lost much of their influence over economic decision-makers. They’ve also had a spotty record protecting their members’ bundled benefits and protections over the past 35 years. But while continuing to be the obvious champions for workers pitted against corporate profit taking, as the ways we work evolve, organized labor has other important roles to play in benefiting its changing membership.

Workers no longer stay in one locality with one employer for the course of their careers like they once did. Moreover, the average worker today takes on several different kinds of jobs. In this new world of work, services to meet these realities are desperately needed by the rank-and-file.

For example, unions could help their memberships “vote with their feet” when unbundled jobs no longer support them while providing assistance with “reskilling” when needed, help in finding new work, and housing in the new communities. Moreover, if unions were already providing these services in a tight labor market like we have today, their negotiating power with employers who are reluctant to lose workers would be enhanced significantly.

As Nicholas Colin writes in his thoughtful new book about the future of work called Hedge: A Greater Safety Net for the Entrepreneurial Age:

[I]t’s time we imagine unions that support workers as they switch jobs, unions that would provide their members with all of the resources necessary to find inspiration (“What should I do?”), train (“How can I acquire new skills?”), find a new employer (“When do I start?”), relocate (“I need an affordable house close to my new workplace”).

Labor unions should be key contributors to a re-bundled workforce in traditional companies as well as in the new gig-economy as free-lancers, for example, unionize to protect themselves.

The tremendous need among workers that has been created by the unbundling of jobs has also spelled opportunity for new service providers beyond the need for a more secure retirement. Take a company like Portify that aims to help independent workers in the gig economy who are unable to obtain affordable credit without “a regular salary” and an employment contract.

Portify is currently in the beta-phase of providing financing to independent workers whose only source today is a payday loan charging an exorbitant interest rate. With access to information about its customers’ cash flows and bank accounts, Portify is able to understand what its customers can afford to borrow and to make loans at a substantially lower rate than payday lenders. By doing so, it will provide gig economy workers with the ability to finance growth opportunities so that a succession of smaller jobs can eventually add up to a sustainable and profitable business.

Another promising start-up is Dublin-based Trezeo, which is “an income-smoothing service” for self-employed people. The company calculates its clients’ average weekly income. If that income dips because a client takes a day off or someone doesn’t pay them for their work, Trezeo “tops them up to” their average income with the understanding that it will be paid back when the client is paid again. A service like Trezeo’s allows workers to maintain a steady quality of life–some of that bundling again–despite the ups and downs of gig-economy work.

Finally, Zego is a new company that provides gig economy workers with flexible insurance. For example, if you occasionally drive for Uber, you may not earn enough to afford the additional monthly or annual car insurance coverage that you should have.

To meet this problem, Zego sells insurance by the hour. For drivers, it utilizes an app to collect data about how often they are working and where they are driving that helps it to assess their insurance risks and issue coverage more affordably. Moreover, without a product like Zego’s, independent workers could be put out of business by a single workplace loss that they are unable to cover. A start-up company like this bundles these workers in greater risk protections than were available before.

+ + +

The upside of entrepreneurial, gig-economy jobs is that they promise greater autonomy, flexibility and self-fulfillment, but these work rewards can never be realized when the jobs themselves are laced with insecurity.

The bundling of benefits and protections around these new jobs (and their re-bundling around traditional jobs) promises to reduce more of that insecurity for millions of workers.

Instead of giving up in the face of growing income inequality and job-killing automation, there are thinkers, writers and entrepreneurs who are more hopeful about the future of work because they acknowledge their own and other people’s agency to build a future where workers, their families and communities can flourish again.

Slowly but surely, that hopeful future is being built by the re-bundlers of work today.

This post was adapted from my May 26, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

Blockchain Goes to Work

May 20, 2019 By David Griesing Leave a Comment

This week I’ve re-worked a post from last August in the first of a two-part consideration on the future of work. Today, it’s envisioning a workforce where more of us will be working for ourselves, selling increments of our time and talent in what amounts to a series of paying jobs. While it’s a response to the loss of “traditional jobs” to automation, it also holds the promise of greater autonomy, abundance and prosperity if we choose to value the right things by standing up for and safeguarding our human priorities along the way.

The future of work is being designed today. Perhaps the most exciting part is that each one of us has a role to play–is part of a broader negotiation–about how that future should unfold.

1 An Optimistic Vision

The future of work has never looked more abundant, although many don’t see it that way.

Some are busy projecting job losses from automation and brain-replacing artificial intelligence, telling us we’ll all be idled and that much poorer for it. Or they’re identifying the brainpower careers that will remain so we can point ourselves or our tuition payments in their direction. For these forecasters, the future of work is at best the pursuit of diminishing returns.

Some of the most pessimistic (or politically ambitious) among them have been formulating universal income plans to replace today’s more limited safety nets. They tell us that a stipend like this will liberate us to pursue our passions since new government checks will cover our basic necessities. This seems misguided to me. As George Orwell noted, some utopians simply cannot “imagine happiness except in the form of relief, either from effort or pain.”

An alternate vision focuses on innovations that could enable us to do more and better work while unlocking greater prosperity.

One of the enabling technologies that is already ushering in this future is blockchain. Like the protocols for transmitting data across digital networks led to the Internet, blockchain-based software applications could fundamentally change the ways that we work.

A blockchain is a web-based chain of connections, most commonly with no central monitor or regulator. The technology enables every block in the chain to record data that can be seen and reviewed by every other block, maintaining its accuracy through its security protections and transparency. Everyone with access can see what every other connection has recorded in a digital ledger or transaction log. The need for and costs of a “middleman” (like a bank) and other impediments (like legal and financial gatekeepers) are avoided. Unlike traditional recordkeeping, there is no central database for meddlers to corrupt.

Blockchain technology supports the sale and use of digital currencies (like bitcoin) and just as importantly, “smart contracts” that enforce the rules about how value is exchanged by parties when they reach agreement. Ethereum utilizes its blockchain platform to host most of the projects that attract, manage and pay for time and talent in decentralized ways today. Tantalizing glimpses into this future are also available at the social network Steemit and on the payment platform Bitwage.

Steemit’s uses a digital currency called Steem that you can redeem for cash for your contributions to the social network’s “hivemind.” For example, users are paid for posts, for the number of people liking their posts, for how quickly you spot another post that becomes popular, that is, for the value of your contributions to the network. Users are funding jobs like travel blogging while they crisscross the world and, reportedly, one early adopter has already earned more than a million dollars worth of Steem. In more traditional buying-and-selling transactions, Bitwage’s payment application allows employees or freelancers to receive their wages in bitcoin without requiring either their employers or clients to use a digital currency exchange.

For work-based ecosystems built on blockchains to evolve further, they will need to become faster and more scalable without sacrificing the security and decentralization that are their hallmarks. In this pursuit, Ethereum and a raft of competitors are experimenting with a protocol called Lightening that can settle millions of digital currency transactions more quickly and cheaply but that needs “to go off the blockchain” in order to do so. These companies are also exploring structural changes to basic blockchain technology. The prize that drives them is an online platform that is durable enough to support a global marketplace where every kind of work can be bought and sold.

Let’s call it a work2benefit exchange.

Because your time and talent has value and is in limited supply, you could sell it in a market that’s vibrant enough to buy it. A blockchain-based exchange might easily handle transactions that involve very small as well as larger, project-oriented jobs. Because you have capabilities that you’ve sold before and others that you’ve given away because there was no way to be compensated, an exchange like this could help secure prior income streams while providing you with new ones. Such a marketplace would easily dwarf Walmart’s in size without the downsides of a company middleman taking his profits, making you keep his work schedule, commute to his place of business or contribute to his overhead.

Previously unrealized income streams—even small ones—will be particularly welcome.

Suppose you’re asked to provide 5 minutes of feedback on your recent doctor’s visit. Your scarce resources are the time and judgment that you might not provide if you weren’t being paid for them. Their one-time value might be modest, but as the demands for your input keep coming, payments for it will add up. A blockchain exchange could pay you for editing a resume in 20 minutes or designing a company’s logo in 2 hours; providing traffic-cam information on heavily traveled routes you are already taking; matchmaking acquaintances with service providers that have something they need; selling your personal data to marketers who want you to buy their products; maybe even a government incentive for completing your tax returns or voting in the next election. Similarly, when I need the benefit of someone else’s work, this marketplace could connect me to it, even if the time and talent is half a world away.

Work2benefit exchanges that can handle incremental transactions like these haven’t been built yet, let alone populated by enough buyers and sellers to make them viable—but they’re coming. You’ll still need your judgment, vision and hustle, but before long it will be possible to make a living in a marketplace where you (and maybe billions of others) will each be blocks in a global blockchain. Many people will continue to work in groups. Offices and factories won’t vanish. But traditional jobs that once came with pensions, health benefits and provable credit will become increasingly scarce. The stripped-down, “independent contractor” work that’s left will almost certainly be supplemented by new ways of getting paid for your human resources.

Blockchain and related technologies will unlock new categories of personal wealth and autonomy. They could fill the future of work with greater abundance for us to share with one another. Tomorrow’s challenge won’t be finding enough work to make a living but reimagining and re-bundling job securities like health care and creditworthiness around all the new jobs we’ll be doing. Next week, I’ll introduce you to some of the people and companies that are helping to build these protections around our increasingly autonomous workforce.

2. The Future Begins With a Vision

A vision should linger and inspire for long enough that it fixes in the minds eye where it becomes part of the imagination, a cause for hope, and fuel that’s needed to overcome the obstacles that will always stand in its way. Here, in brief, are some of the challenges that a bold-enough vision will need to see us through, starting with the inevitable turf wars and technology challenges:

-There is resistance from the mainstream banking community to digital currencies and the exchanges that convert them into cash for gig economy paychecks. For example, a story in today’s Wall Street Journal chronicles the banking controversy that has already embroiled one digital currency exchange. Some of the current banking industry will need to be disrupted so that new “fin-tech” mechanisms can take their place.

-There are technology challenges to making digital platforms large enough to handle the smart contracts that will bring all these new buyers and sellers of work together. The ecosystem of applications will need to be robust enough to attract, manage and compensate the sale of goods and talent in a global marketplace. To meet these challenges, new applications are being developed outside of blockchain’s architecture (with its attendant security risks and middleman costs) while some of the fundamentals behind blockchain technology itself are being reconsidered. If you’re interested in a deeper dive, more about blockchain’s “scalability” hurdles can be found here.

-Managing yourself to a stable, reliable income from many jobs in a way that meets your needs and your family’s needs requires its own expertise. The freedom to decide when to work and how often to work is liberating, but as the recent strikes by Uber drivers illustrate, it isn’t easy to cobble a patchwork of compensated time “into a living” while also selling your services at “a market price.” We’ll all have to learn more about how to put our livelihoods together while finding new ways to bargain effectively for what we need from each one of our work-based exchanges.

-Not everyone is naturally suited to be an entrepreneur, so we’ll have to learn how to embrace additional parts of our entrepreneurial spirit too. Working for yourself involves not only doing your paying jobs but also functioning as your back and front offices by doing your own marketing, accounting, taxes, establishing and monitoring your co-working relationships, maintaining your skill levels, and determining the prices for your goods and services. Most 9-5 jobs didn’t require you to do all these things, but as jobs like this disappear, you’ll be doing more of them yourself—with both the upsides and downsides that new opportunities for growth and mastery can bring.

Thinking through the hurdles hopefully reminds us of the promises. We’ll thrive with greater freedom, convenience and efficiency by working where, when and how we want to. We’ll be paid for increments of our time that we used to give away for free. We’ll increasingly stand both behind our work and out in front of it in ways that will make “what we do” an even more powerful demonstration of who we are and what is important to us.

This future of work is being written today.

We’re building it with our ideas and conversations as new ecosystems gradually evolve around it.

What comes next will be exciting and daunting, both creative and destructive, as the familiar is replaced by something that few of us have experienced before.

This future can have a human face, an opportunity for workers, families and communities to flourish, as long as we don’t leave the ideas and conversations about how that can happen to someone else.

This post was adapted from my May 19, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

How to Engage Hearts and Change Minds in the Global Warming Debate

May 5, 2019 By David Griesing Leave a Comment

Conversations that change minds always appeal to people’s priorities.

These are conversations we’ve had here about subjects like the risks of climate change (“An Enabling Perspective for Our Wounded World”), the current imbalances in the American economy (“The Social Contract Around Our Work Is Broken”), the impacts of innovation (“Whose Values Will Save Us From Our Technology?”) and their effects on workers, families and communities.

Unfortunately, many of us don’t talk to anyone about how a warming planet is already impacting us, how the risks are accelerating, and what each of us can do about it. “What has climate change got to do with me?” or more pointedly, “What has global warming got to do with what is important to me?”

What environmentalists consider a horrifying catastrophe barely registers as a concern for many of us, and much of that disconnect comes from how environmentalists have talked about it. It’s almost as if they think the health and beauty of the earth (remember “the snail darter”?) is more important than the freedom or prosperity of the people in it– when the challenge should never be expressed as an either/or.

Arguments about the sanctity of the biosphere that may seem obvious to me won’t persuade skeptics who are far more concerned about making a living off the land. So it’s fair to ask: why can’t the risks of global warming be conveyed in terms of its impacts on human freedom and prosperity—that is, through the lens of a very different set of priorities? Otherwise, we’re doomed to leaving half of the constituency that’s needed for change out of the loop.

Whether a skeptic is open to listening to someone who wants to persuade them is also key. I’m never going to change your mind if you don’t trust me already, and much of that trust comes from having credibility within a community that already shares at least some of your values. It’s how Nixon’s legacy as an anti-communist gave him credibility with conservative constituents when he wanted them to change their minds about improving relations with communist China in the 1970s.

Until recently, there were very few leaders in the community of global warming skeptics whose minds were changed by the environmental record AND who were also willing persuade others who share their values to change their minds too by discussing how they became convinced by the enormous risks that are involved. Whether the issue is climate change or something else, the stature of the persuader and his or her willingness to explain their evolution from skeptic to believer in a language that speaks to common values also matters.

Some recent polling data about the gulf between believers and non-believers when it comes to global warming speaks to the enormity of the bridge-building challenge.

According to a Gallup poll in March, nearly 70% of Republicans believe that alarm over a warming planet is “generally exaggerated” while nearly the same number of Democrats (67%) believe that global warming will pose “a serious threat” in their lifetimes. When political affiliation is removed from the polling questions, the results are equally compelling. The Yale Program on Climate Change Communication found that only 60% of the public think that global warming will affect people in the US, only 40% believe it will affect them personally, and 2/3rds of those polled never talk about climate change with anyone else. For many people, climate-related threats to our way of life are not even on their radar.

Those most knowledgeable about climate science are almost unanimous in their alarm over global warming. But those who aren’t paying attention or are waiting to be convinced are unlikely to persuaded by “the facts” that fuel the experts’ alarm. On the other hand, they might be persuaded by someone they are listening to already and are open to hearing out.

This openness to persuasion was evident from studies Charlan Nemeth shared in her 2018 book on the power of dissent. I discussed her findings in a couple of posts (“Why Voice Your Dissent?” and “Dissent That Elevates the Group”) about how somebody who disagrees with you–often vehemently–can also change your mind.

As long as a group trusts you enough to “give you the floor and listen to what you have to say,” you’ll likely engage them in your argument when it’s grounded in your values, demonstrates your care about where the group is headed, and provides a glimpse of a better future for all of you if you succeed in persuading them.

You raise your voice because what you believe and what you know can’t stay silent any longer. You dissent because you care about being true to yourself and because you care about what will happen to the group if it doesn’t hear what you’re saying. [As a result,] the group will grapple with your knowledge and beliefs even when they don’t agree with them…In addition…the most productive dissent also contains at least a piece of the future that you are convinced that everyone in the group should want. A dissenter’s convictions engage our convictions about what we know and believe, but so does her hopeful vision about the future [we can] create together.

When dissenting opinions contain these three elements, those who disagree at first are more likely to open their minds and question their own positions. When you are “in it” together (whatever the basis for that commonality), people will listen to your reasoned testimony when they sense your heart is in it too. Someone else’s grounded, caring and hopeful dissent essentially creates the space for reconsidering what we think and believe to be true.

Of course, to persuade a skeptical group with your “dissenting” opinion, the group has “to give you the floor” in the first place, and the easiest way to receive that invitation is if you already share at least some of the group’s basic values. For example, to reach conservative, often Evangelical communities that have tended to be dismissive of the threat of global warming, climate scientist Katherine Hayhoe grounds the facts she knows as a scientist in the biblical values she believes in as a Christian.

In her 2009 A Climate for Change: Global Warming Facts for Faith-Based Decisions (co-written with her husband who is a minister himself), as well as in her TED talk last December, Hayhoe’s persuasiveness arises from both her expertise and these shared beliefs.  She’s convinced that fear, even when justified by the science, only causes people to flee the issue or become demoralized because nothing they could ever do will really matter. On the other hand, a “rational hope” that individuals can make a difference when it’s tied to the values of her largely Evangelical audience has a much better chance to change minds and get her listeners to engage in solutions, even small ones.

The Bible calls on Christians “to serve the least of these”—the poorest and most vulnerable in the developing world, who are already among the most affected by global warming. Hayhoe utilizes her scientific knowledge to paint a vivid picture of the suffering that billions of the poorest people will face if the world continues to ignore the scientific evidence. The message in her book and when she’s speaking is always clear. She “connects the dots” between their shared values and why her readers and listeners need to confront the challenges of a changing climate.  “Doing something, anything, about climate change is a step in the direction of caring for people,” she says. It’s a reason to believe that her audiences can feel, understand and act upon.

Hayhoe’s expertise as a climate scientist gives her knowledge-based credibility with her largely Christian audiences. Many of Nemeth’s dissenters who changed skeptical minds also had (or managed to build) subject-matter credibility that could be harnessed to values they shared with the groups they were trying to reach. Jerry Taylor, originally a Republican global-warming skeptic, supplemented his authority by reviewing the evidence of climate change and convincing himself that the risks it poses to his priorities—like its impacts on private property and personal freedom—demand that it be confronted without any more delay. Taylor runs the Niskanen Center, a libertarian-leaning Washington think tank. Over the past 5 years, he and his colleagues have been quietly building support among Republican legislators and staff for an aggressive federal carbon tax.

Since Taylor’s commitment to Republican and libertarian values is unquestioned by his peers, his “change of heart” given the evidence of global warning and the carefully tailored carbon tax he proposes to address it have been taken seriously by his colleagues. “This is one of our own,” he knows what he’s talking about, we need to hear him out, and maybe open our minds to the persuasion in his arguments. The significance of overtures like his to global warming skeptics cannot be overstated.

An April 16 article in the MIT Technology Review argues for the “science” (or at least the method) that seems to be operating here. The article is “How the Science of Persuasion Could Change the Politics of Climate Change,” while its tagline is: “Conservatives have to make the case to conservatives, and a growing number of them are.” In order to change minds on a hot–button issue that has been reduced to partisan sound bites, several factors are relevant.

The first is understanding how political stalemates first arise. We become polarized when members of “our elites,” our so-called “thought leaders,” rally us in one direction or another. By the same token, to reduce political polarization the convictions of these thought leaders are the first convictions that need to be changed.

The real focus shouldn’t be on convincing the public, hitting people over the head again and again with the science and dangers of climate change. Instead, the goal should be to change the minds of the elites.

When they send clear and consistent signals, mass opinions that seemed strong and fixed can swing in the other direction”…. The good news is this means you don’t have to change as many minds. The bad news is the ones you do have to change can be particularly stubborn ones.

This is why Jerry Taylor’s conversion experience is significant. No one else changed his mind. He changed his own mind by studying the evidence around climate change, and, as a result, he and his allies are well-positioned to change similar minds in the elite government circles where they operate.

Another element in this kind of persuasion relates to the common values that the persuader shares with those who need persuading.

[Taylor] and his staff attempt to craft fact-based arguments designed to appeal specifically to their political interests, and present policies they can rationalize within their ideologies.

Notably, the Niskanen Center isn’t pushing the environmental regulations that conservatives despise. They’re advocating a revenue-neutral carbon tax, a market-based tool. Carbon pollution costs real people real money. It’s just that the polluters aren’t necessarily the ones bearing those costs. In a market that respects the property rights libertarians champion, that ‘externality’ needs to be priced in, Taylor says.

The MIT Tech article suggests that Taylor has been making headway with Republicans in Congress, but no one is “naming names” yet, suggesting that there is still “a ways to go” in getting these legislators out in front on America’s response to global warming.

To make their changes of heart even more palatable, the article also cites the so-called “co-benefits theory” advanced by some political scientists. In listing our gains once we cut greenhouse gas emissions, the newly converted can claim that they are also promoting goals like technological innovation, energy independence, national security, air quality, health and job creation.

+ + +

The necessary coalition to address global warming will never coalesce until respected leaders in skeptical communities engage with those who deny the seriousness of climate change.

A skeptical community can be reached by both expertise and potential solutions that are consistent with that community’s’ priorities and values.

This kind of outreach recognizes that people’s identities are tied up in their political certainties and how those certainties reflect their basic values.

An appeal to values can change hearts enough so that an expert’s appeal to reason can also change minds.

There is a “rational hope” today that a skeptical public can be engaged deeply enough so that we will be able to come together to address global warming as well as almost every other intractable problem that requires a critical mass of public engagement.

It’s about finding a few leaders who can reach enough people where they live.

This post was adapted from my May 5, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

The Social Contract Around Our Work Is Broken

April 23, 2019 By David Griesing Leave a Comment

A growing part of the American economy—the part that’s harvesting and utilizing our personal data to drive what we consume—no longer depends on “the basic reciprocities” that once supported our social contract. In other segments of our economy, business is also profiting at worker’s expense and democratic capitalism’s promises to us about shared prosperity are regularly broken.

The mutual benefits of a capitalist economy were supposed to include our thriving as workers, being fairly compensated for our work and able to support our families and communities, while our employers also thrived when we used our paychecks to buy their goods and services. That virtuous circle has been the bedrock of capitalism’s social contract since Adam Smith first described it 300 years ago.

Today, its bonds are weakened, if not altogether broken.

A leading edge of the breakdown is tech platforms harvesting our personal data “for free” while selling it to others who use it to drive our decisions about what we consume. In what’s been called “surveillance capitalism,” we’re no longer valued at the front end of the exchange for what we provide (in this instance, our information). Instead our only value is at the back-end, determined by how much the companies that utilize our data can manipulate us into buying whatever they’re selling.

In this growing segment of our economy, largely exploitative exchanges have already replaced mutually beneficial ones. In addition to not paying us for our information, this economic model creates very few jobs in a departure from the consumer-oriented companies of the past. Its failure to value what we’re providing as workers and consumers relative to the enormous profits its trophy companies are reaping undermines both the health of the economy and the democratic institutions that depend on it.

In our economy’s more traditional jobs, we are also losing out today when it comes to the fair exchange of our work for its supposed benefits. A broader stagnation in the American economy results when the benefits that companies gain from pro-business policies fail to “trickle down” and benefit the vast majority of workers who lack the financial security to also be shareholders in these same companies. The result is a yawning wealth gap between the 1% (or, perhaps more accurately, the top 10%) and every other American.

Communities break down both economically and politically when we’re not compensated adequately for the work and information that we provide. What were supposed to be “a series of mutual benefit equations” between workers and employers, consumers and companies that sell us things, have become increasingly unbalanced.

The first discussion today looks at this breakdown in the social contract. The second part argues for a shift in priorities that can confront the perils of surveillance capitalism along with other distortions—like income inequality and stagnant growth—that harm all but a small percentage of those who participate in America’s economy today.

Instead of more failed attempts to increase economic opportunity through pro-business polices or to limit the harms of this approach with band aids for those it leaves behind, a far better alternative is promoting work for all who are willing to do it, while making the dignity of work (and the thriving families and communities that good work produces) our priorities. Rebalancing the economic equation for workers and consumers will enable the economy to benefit nearly everyone again while mending vital parts of America’s promise.

I took the pictures here in Germantown, a nearby “town” in Philadelphia where the Revolutionary War battle took place. Three centuries ago, America’s democratic capitalism began in places like Germantown. In the fabric of its old and repurposed buildings, it’s not difficult to find a metaphor when you’re looking for one.

In the side of one old factory, there is a bricked-in wall where there used to be a workroom. In the future of our work, I’d argue that bricked-over workrooms like this, where we used to benefit from our contributions as workers and consumers, need to be opened up and revitalized. We need to call out our increasingly feudal system for what it is, and reorient our priorities to restore basic economic relationships that are foundation stones for our way of life.

The Fundamental Breakdown

In a post from January, I discussed the arguments that Oren Cass makes in his new book The Once and Future Worker about how the mutually beneficial relationships between workers, consumers and businesses have broken down since the 1970s and our repeated failures to address the imbalance. As I said at the time:

[Cass] is concerned about the vast majority of urban, suburban and rural workers who are not sharing in America’s prosperity because of policy choices that have been made over the past 50 years by “the Left” (for more government spending on safety nets) and “the Right” (for its insistence on driving [business profits] over every other priority). Putting expensive band-aids on the victims of pro-growth government policies—when we could simply be making better choices—is hardly a sustainable way forward in Cass’s view.

Cass argues that propping up business to create a bigger pie for all has been a failure because those bigger slices are being eaten almost exclusively by business owners and their investors as opposed to their workers, their communities, or the economy at large. To counter this result, Cass wants policy makers to adopt entirely different priorities than the Right and Left have been embracing, namely, active, sustained promotion of “a labor market in which workers can support strong families and communities [as] the central determinant of long term prosperity.” Several of his proposals about how to do so, along with his views about the dignity of work and its importance to democracy, are set out in that earlier post.

Cass’s conclusion (and mine) is that America needs to change its economic priorities before the costs of failure get any worse.

In another new book, The Age of Surveillance Capitalism, Shoshana Zuboff focuses on a leading edge of the current problem: the stark imbalance in “behavioral futures markets” where data about what we “are likely to want next” has tremendous value to companies selling us products and services but which no one has been paying us to provide. For Zuboff, these tech platforms, along with the marketers and sellers who buy our behavioral information, have created “a new economic order that claims human experience as free raw material” while implementing “a parasitic economic logic in which the production of goods and services is subordinated to a new global architecture of behavioral modification.” If the industry players can seduce you into giving enough information about your motivations and desires to your smart phones, smart speakers, social networks and search engines, they can persuade you to buy (or do) almost anything.

Zuboff discusses how economic theorists from Adam Smith to Friedrich Hayek legitimized capitalism as a system where workers needed to be paid well enough to provide for their families, be productive members of their communities, and have enough spending money left over to buy the products and services that companies like their employers were providing. In an essay that laid out her argument before Surveillance Capitalism was published, Zuboff cites economic historian Karl Polanyi for his views about how American companies after World War II were expected to offer a kind of communal reciprocity that involved hiring the available workers, hiking wages when possible, and sharing their prosperity rather than hoarding it.

Polanyi knew that capitalism was never self-regulating, could be profoundly destructive, and that its foreseeable human tolls needed to be minimized. To do so, “measures and policies” also had to be integrated “into powerful institutions [that were] designed to check the action of the market relative to labor, land and money.” Zuboff cites Polanyi’s post-War study of General Motors not only for for the ways that fair labor practices, unionization and collective bargaining preserved “the organic reciprocities” between its workers and owners but also for how much the public appreciated these shared benefits at the time.

In the 1950s, for example, 80 percent of [American] adults said that ‘big business’ was a good thing for the country, 66 percent believed that business required little or no change, and 60 percent agreed, ‘the profits of large companies help make things better for everyone who buys their products or services.’

It was a balance that persisted for almost 40 years until what Zuboff calls “the ascendancy of neoliberalism” promoted an extreme form of capitalism where owner profits and share price were paramount and a responsible commitment to workers and communities no longer held capitalism’s worst tendencies in check. Around 1980, Oren Cass notes a related shift. Instead of creating worker satisfaction through “the dignity of work,” there was an economic policy shift from promoting worker satisfaction through the quality of their jobs to keeping them happy as consumers by giving them more stuff to buy with their paychecks.

Zuboff argues that the surveillance capitalists stepped in once these established reciprocities were breached, with profound effects for individual Americans as workers and consumers, for communities whose vitality depends on them, and for our democratic way of life itself.

Instead of paying for the parts of us that they’re profiting from, the surveillance capitalists pay us nothing for our behavioral data. Given the enormous size and profitability of companies like Facebook, Google and Amazon, they also “give back” far fewer jobs to the employment market than a GM once did. Moreover, these companies feel that they owe us nothing in exchange for manipulating us into buying whatever they’re selling—what Zuboff calls a kind of “radical indifference.” Without so much as an afterthought, they take without giving much back to us individually, to the job market, or to the community at large. Capitalism’s ability to lift all boats was supposed to be a driving force for democracy and the genius of the American Dream.

The absence of organic reciprocities with people as sources of either consumers or employees is a matter of exceptional importance in light of the historical relationship between market capitalism and democracy. In fact, the origins of democracy in both Britain and America have been traced to these very reciprocities. [the citations I’ve omitted here are provided in her essay]

In The Age of Surveillance Capitalism, Zuboff describes the problem but doesn’t propose solutions. Cass, on the other hand, argues that capitalism remains the best hope for workers to reclaim their share of economic prosperity, but that we’ll have to change our public policies in order to restore the necessary reciprocities. As for surveillance capitalism, tech futurist Jaron Lanier made an early argument for countering tech company indifference and reclaiming the benefit of our personal data in his 2013 book Who Owns the Future? His proposals are even more feasible today.

The bricked-off memory of this old workroom seems more hopeful in the springtime.

Restoring the Balance

Cass’s Once and Future Worker is an important book because he backs up his ideological preferences with hard data. His solutions begin with the need for new government policies that aim to support thriving workers, families and communities by reinforcing the democratic give-and-take that is barely holding America together today. Along the way, Cass never loses sight of the real human impacts—for better and for worse—of economic forces and the policies that attempt to manage them.

For example, in his chapter “A Future for Work,” Cass argues that the workforce disruptions that will result from automation are a natural and positive effect of every innovation from the Industrial Revolution to the present. Learning how to do more with less is essential for economic growth. At the same time however, he argues strenuously that gains in economic productivity from new inventions and technologies (fewer workers producing the same amount) need to be matched by policy-driven gains in overall economic output (which will give displaced workers the ability to find new jobs as more wealth is created, living standards improve and consumer demand grows).

This is precisely what happened from 1947 to 1972, widely seen as the golden age of American manufacturing and the nation’s middle class. Economy-wide productivity increased by 99 percent; only fifty workers were needed by the end of the Vietnam War to do the work that one hundred could complete at the end of World War II. The result was not mass unemployment. Instead, America produced more stuff. The same share of the population was working in 1972 as in 1947, and men’s median income was 86 percent higher…[W]ith fewer workers required to produce the output of 1947, many could serve markets in 1972 that hadn’t existed a generation earlier or that had been much smaller.

Cass admits that these disruptions are hard for individual workers to weather but that expanding economic output always provides new jobs for displaced workers eventually. I’ve discussed the theory that at least some workers can prepare for disruptions like automation by developing skills “at the scalable edges” of their industries before their jobs disappear. But Cass also cites the introduction of ATM machines and fears about bank closures for an easier transition given the health of the economy at the time. In the years when ATM machines debuted, economic output (or an expanding economy) was matching productivity gains (and business profits). Since these ATMs lowered the banks’ cost of doing business, they repeatedly responded by opening more branches and creating new jobs.

Unfortunately, government statistics indicate that current productivity gains are not being matched by gains in overall economic output. It is a time when companies like Google, Facebook and Amazon are using their innovations to maximize corporate profits but provide relatively few jobs while exploiting free user data–giving back little (beyond convenience) that can enable workers, families and communities to thrive as well. So if you don’t feel like you’re “getting ahead” today, it’s not your imagination; the output economy that creates new economic opportunities and new jobs isn’t keeping up, and it hasn’t been doing so for years. Writes Cass:

From 1950 to 2000, while productivity in the manufacturing sector rose by 3.1 percent annually, value-added output grew by 3.6 percent—and employment increased, from 14 million to 17 million. During 2000-2016, productivity rose by a similar 3.3 percent annually. But output growth was only 1.1 percent—and employment fell, from 17 million to 12 million. Even with all of the technological advancement of the twenty-first century, had manufacturers continued to grow their businesses at the same rate as in the prior century, they would have needed more workers—a total of 18 million, by 2016 [if output had also been growing].

While he does not describe the problem in terms of “reciprocities” between workers, businesses and consumers like Zuboff, Cass would agree that the imbalances between them are at the heart of the problem and need to be corrected. Once again, several of the policy solutions he proposes are reviewed in my January post. All reject the failed economic policies of the Left and the Right in favor of new approaches that will help workers, families and communities to thrive even if we have to settle for making somewhat less money as an economy overall.

Long before Shoshana Zuboff was railing about “surveillance capitalism,” Jaron Lanier was arguing that our behavioral information has tremendous value to the tech platforms, marketers and sellers or what he calls the “Siren Servers” that are harvesting it, and that we should be putting a price tag on our personal data before they take any more of it for free.

Like both Zuboff and Cass, Lanier believes in an economy that is sustained by a thriving middle class with plenty of hard, fulfilling work. His quandary is finding a way that more livelihoods can be sustained “in a world in which information is king,” as his Guardian book reviewer put it.

To that end, Lanier fears that in the early days of the internet we spent too much time worrying about open access and too little, if any time worrying about the digital economy’s likely impacts on job security and the monetizing of user information. Lanier emphasizes the highly personal nature of this exploitation by arguing that our behavioral data “is people in disguise” and morally intertwined with the humans who supplied it.

Lanier’s corrective is to implement a system where we would each be given “nanopayments” for the use of our biometric property. In 2013, he envisioned more sophisticated archives to record where our data originates as well as what it should be worth. He takes over half of his book to describe this mechanism. For our purposes, what he envisioned five years ago can be reduced (although far too easily) to a series of blockchain-based payments for our provision of useful personal data, similar to the system discussed here in a post from last August. Lanier’s nanopayments to individuals whenever a company profits from their personal information would be daunting to implement but it would also go a long way towards restoring Zuboff’s “organic reciprocities” and bringing Cass’s broader economic growth into the business of surveillance capitalism.

+ + +

The mutual benefits that we once enjoyed as workers, consumers and business owners in exchange for what we were providing is no longer a reality. The reasons for that loss and the blame for those responsible are just the front-end of our thinking about what we’re prepared to do about it.

In the election cycles ahead of us, it is hard to believe that our nation will have the kind of reasoned debate that we need to be having about the future of our work and its impact on our families, our local communities and our way of life itself. But maybe, hopefully, a conversation along the lines I am arguing for above will begin alongside the shouting matches we are already having about the need to abandon democratic capitalism altogether.

Cass, Zuboff and Lanier all begin with the proposition—and it’s where I start too—that our future needs to be built by human workers and that the work we’ll be doing needs to enable us, our loved ones, our neighbors, our shared economy, and not merely a protected few, to flourish.

We have managed to do this before.

Many of us have experienced its mutual benefit in our lifetimes, and we can experience it again.

But first, we’ll need to restore the social contract around our work.

This post was adapted from my April 21, 2019 newsletter. When you subscribe on this page, a new newsletter/post will be delivered to your inbox every Sunday morning.