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LA Claims the Future While the Rest of Us Argue About It

June 17, 2019 By David Griesing 1 Comment

I’ve been re-writing quite a bit since I got back from LA, mostly stories for the book and, in particular, the heart of a central story that I‘d never managed to find before. One of the wonders of “getting away” is the space you reclaim to tackle the problems that were resisting you before you left.

It’s not unlike breaking out of “group-think” by bringing in new energy and perspective to challenge the limitations that were holding you back. But I’m getting ahead of myself.

In thinking about this post, I remembered an observation I’d written down before I left but also didn’t know what to do with. It was made by physicist Geoffrey West in a book he wrote a couple of years back called Scale. Among many extraordinary observations, West noted that one of the reasons cities tend to outperform companies is because cities have more weirdos in them, that is, more people who challenge the prevailing norms or group-think.

Since I’m also still digesting my time in LA, I wondered whether some of the vitality in that city (and maybe in California generally) comes from the fact that there are more contrary voices–more weirdos–participating in the conversation that defines them. After mulling this over for the past couple of days, I’ve concluded that there may be something to it.

A year ago, I wrote two posts: Why Voice Your Dissent? and Dissent That Elevates the Group. In the first, I summarized some of the findings in Charlan Nemeth’s book In Defense of Troublemakers by noting how hard it is to find yourself outside of the mainstream and then to persist, despite your seeming disagreement with everybody else. Summarizing Nemeth’s research, I wrote:

People automatically follow the majority as much as 70% of the time, even when the majority is wrong. People do so because the group ‘works on you’ to conform in blatant as well as subtle ways. Moreover, the remaining 30% are not unscathed by group pressure. In one study, even though the minority disagreed with the group, many reported that the majority was ‘probably correct’ because the group must know something that they didn’t know.

This pull towards conformity is powerful, but there are individual as well as group rewards when dissenters refuse to keep their contrariness to themselves. The courage to persist has three parts:

In addition to your knowledge and experience and what you believe to be true about them, the most productive dissent also contains at least a piece of the future that you are convinced everyone in the group should want. A dissenter’s convictions engage our convictions about what we know and believe, but perhaps neither engage us as much as her hopeful vision about the future we are here to create together.

Cities more than companies listen to its dissenters more, and LA may listen harder than most. It stands on the frontlines of the future because it recognizes the outsized role that its idealists and oddballs have played in getting it there. I also think it’s because dissenting voices are raised less loudly and vindictively on the West Coast than they are on the East. People are more relaxed, or as Emily would say (now that she’s moved there from Brooklyn) they’re way more chill dad. The tenor of LA’s conversation leaves more cooperative energy for when the debate is done. It leaves more space to imagine something better together.

To the hard, gritty realities Los Angelinos confront every day (their tides of homelessness, miles of aging infrastructure, the domination of their cars and roads), they seem to have made room for softness too. They seem to have smoothed the grittier edges but not forgotten them, daring to relax enough to dream with their best dreamers about how to reach a more livable future. They seem to have found ways to remain optimistic in spite of their many challenges. Really, is there any existing option that’s better for the rest of us to follow today?

Here are a few recent experiences in LA that may have caused this question to linger.

1. Grand Central Market

It’s always dicey extrapolating what people are like from their built environments, but how they’ve created new homes and workplaces, shopping centers and entertainment venues (or re-inhabited abandoned ones) always provide clues.

When Emily was younger, we visited the zoo in every place where we traveled. It gave me a lot of anecdotal evidence about how locals thought about wildlife, nature, education, family outings and relaxation. For example, the zoos in London and Barcelona are very different, as you might imagine.

In these and other trips over the years, I’ve also managed to find the central food market wherever am. A benchmark for thinking about these marketplaces has been Reading Terminal Market in my hometown. It may be the most bustling and thriving institution in Philadelphia, regulating the flow of produce, seafood and meat coming in and going out while providing arrays of prepared food in an environment that balances the traditional with the up-to-the-minute. It also looks and feels both effortless and authentic given its time and place.

I could disparage many other cities’ tourist-oriented farmers markets, but I’d rather celebrate LA’s Grand Central Market located in a cavernous old building in the heart of its high-rise downtown. It was where I first started considering the combination of “gritty and soft” in the city.

The cavernous space was dark instead of bright from above. Its inner volumes cascaded down three or four partial levels from one elevation at the Bunker Hill entrance to the Market’s final landing on South Broadway. The building had been hollowed out, with its spine, service lines and ductwork visible, if you looked for them in the dim recesses on walls, ceilings and snaking through lower levels. Inside, it felt like what it was: the shadowy hulk of a re-purposed building.

All of the Market’s establishments—featuring far more prepared food than take-home-and cook—were lit at ground level, glowing like so many individual oases, each inviting exploration while you digested their descending panorama. Food is prepared or assembled in front of you, with seating right there or at tables scattered both inside and out. I made for my recommended breakfast at Egg Slut, whose name and menu perfectly embodied the customer indulgence that seemed to be the goal of every purveyor. Maybe I was too hungry or jet-lagged when I reached the Market, but it seemed like islands of hospitality and surprisingly inventive fare, all of them floating in a multi-tiered, post-industrial space. More friendly and warm than street-level in Blade Runner, but also not unlike it. Gritty and soft.

In succeeding days, I kept detecting this balance. LA is not a beautiful city. Much of it seems yellowed by the sun and little of it has been prettied-up. But everywhere, Los Angelinos seem to have burrowed into their mid-20^thcentury sprawl of storefronts and strip malls to create environments that are comfortable, nourishing and full of character. It’s a way that all of us might ride our present into our future if we chose to live within our means while being calmer and less frantic about it.

2. Brunch in Silver Lake

Atmosphere like this invites perspective about what should come next as well as advice for living better right now.

We were at a thoughtfully calibrated outdoor café in Silver Lake when a woman at the next table, who claimed to be 70 but looked 50, volunteered that Emily had beautiful skin and slender, powerful legs. (“I drink water all the time,” Emily said by way of response.) Apparently finding nothing about me to comment on directly, she spent the better part of our meal describing her odyssey as wife, mother, business owner, inventor, personal trainer, author, motivational speaker and yoga instructor and that if she hadn’t changed her life 20 years ago, she wouldn’t be here now. I must have seemed in imminent jeopardy to have aroused her like this.

She then outlined a punishing six-month program of bikram yoga and improved nutrition that made her energetic, hopeful and feeling younger than she had since she was in her twenties. I thought to ask her about her book, whether I could get a motivational tape on-line or see her TED talk but instead I asked her if that was the type of yoga where you sweat your toxins out. Of course it was and based on her apparent diagnosis, of course I said I’d look into it.

This stranger at the next table didn’t complement Emily’s skin and legs because “they looked good” but because of what both of them told her about Emily’s wellbeing. As for me, she didn’t want to sell me anything other than “a choice for me to consider” because taking it had already helped her so much.

LA has been criticized as a shallow and superficial place. I always think of stars or starlets congratulating everyone, thanking God, thanking the orphans of Mogadishu for their award when I hear that. We did see one Academy award-winning actor while we were in a sporting goods store there, but Mahershala Ali is anything but shallow and superficial and neither were most of the locals I met. Admittedly, it was a small random-sample.  But those I encountered seemed to have put their health and wellbeing in the present moment closer to the center of their lives and choices than many Americans in other parts of the country.

Being centered like this influences not only how people view the future course of their lives but also the long-term future they tend as custodians for their children and children’s children.  When you feel better, get your body and mind under control, there’s more room for optimism and broader responsibility (isn’t there?)

3. The Getty

The Getty Museum sits on heights that overlook Santa Monica Bay and much of the rest of the sprawling city. Locals as well as out-of-towners seemed to dress up to go there. The Persian girls were flamboyant, the Japanese men causally tailored to an extent I’d never seen before and the Japanese women and girls wore complex layers that all seemed part wedding gown and spring raincoat. Everyone at the Getty seemed to understand that they were visiting someplace special to consider treasures from the past. And it was special.

The works of art on display were often as spectacular as the surroundings and visitors. I was particularly dazzled by the collection of marble portrait busts by the West’s greatest carvers, including Bernini and Houdon. Their arrangement was also playful, with curators positioning them so they could interact with nearby paintings or other sculptures. For example, the busts above of Belesarius (a Byzantine general by Jean Baptiste Stouf) and a Vestal virgin (by Antonio Canova) were at opposite corners of a sun-soaked gallery, the goat gazing (longingly and hilariously) into the dove’s eyes.

Like the La Brea Tar Pit Museum chronicled LA’s pre-history (in last week’s post), the Getty seems to serve as a temple to the more recent history of Western art and culture.

It’s where LA says: this is the best of where we have been.

Being at the Getty also reminded me that Philadelphia’s largest foundation (the Pew Charitable Trusts) moved to LA not long ago to support a burgeoning contemporary art scene that has seen major new museums being built (the Broad) and existing ones expanded (LACMA) to celebrate new, experimental artists. LA is championing artistic expression in ways that rival New York, Paris and London.

It’s another way that LA is saying: the future is being envisioned and inhabited here. This is where we are going.

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The LA I saw offers a perspective that respects the past, striving to live with our history and pre-history and to understand what it is saying to us.

It provides some of the optimism that enables LA to step forward and say to other capitals: we’re not caught in your group-think and grid-lock. Instead, we’re already deciding where we should be going next.

We’re looking back in time for its lessons and encouragements as well as ahead from a center in the present that aims for health and wellbeing.

We’re repurposing our aging, urban sprawl into islands of comfort and hospitality.

We’ve made gritty soft, maybe because we’re more aware than others of what we have left to work with and are simply making the most of it.

Yes, LA was an eye-opener.

This post was adapted from my June 16, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

The Perspective of Time Enables Good Work

June 10, 2019 By David Griesing Leave a Comment

The future seemed closer in California than it does in Philadelphia where I’m writing this post. California also seemed to be having a more active conversation with its past, despite there being historical touchstones like the Liberty Bell and Independence Hall only a couple of miles from me. Californians seemed to have a deeper sense of where humans have been already and where we are headed in our lifetimes and beyond.

I’ve just gotten back from Los Angeles, so some of it may be my wandering state of mind. But the West Coast, and California in particular, was also the hoped-for destination of our landlocked frontier, where the promise of a transcontinental crossing would either be realized by generations of settlers or dashed. It’s where America faces the rising East, the part that turns its back on the confusion and stalemate of Washington and dares to propose solutions.

How much we let the distant past reverberate into an equally distant future—how much or how little we can escape our fixation with “the way that we feel right now”—this flow of time (or the lack of it) impacts the perspective we bring to everything we do, worry about, want to accomplish and leave behind for our kids to enjoy.

Despite its rep for seeking shallow gratifications in the here and now, at least some of California seemed to be looking back, almost to our beginnings, for clues on how the human race has gotten to this fragile and deeply compromised place. These time travelers seem to know that if we fail to understand our past and learn from it, we may never know that we’re repeating the same mistakes when we could be avoiding them.

They also see the future differently. At least some Californians seem to understand that by focusing almost exclusively on the present, we are neglecting problems whose consequences are likely to endure for decades if not centuries. On a timescale that includes our children, our children’s children, their children and beyond, they seem to be saying: we are responsible for addressing these problems because of the roles we have played in creating them. These adults seem to understand that in order to claim the future we want for ourselves and our descendants, we need to expand our perspective on time to include humanity’s full passage on earth, from the triumphs and tragedies that have brought us to today to the long-term future that’s worth working and sacrificing for.

And because it’s California after all, they’ve done this by creating richly entertaining destination experiences.

A saber-toothed tiger that can almost taste you

1. The La Brea Tar Pits

More than 10,000 years ago, during the Pleistocene Age, enormous mammals (so-called megafauna) coexisted for a time with some of the earliest humans. These were mammoths, mastodons, giant bison, dire wolves, sloths with foot-long claws, six-foot tall beavers “with incisors like medieval weapons,” and saber-tooth cats. Their enormous size was a response to the cold climate. A warm climate produces smaller bodies that expel heat while glacial intervals during the Pleistocene encouraged extra layers of bone, fat and fur with a smaller ratio of surface area to volume and a greater ability to hold in body heat. The scale of this engineering feat was enormous, with the largest mammoths weighing in at around ten tons, or three tons more than the largest African elephants today.

These megafauna lived in the cold, grassy plains that extended below the ice shelf in North America, from coast to coast. In certain places where oil pooled at ground level producing a kind of asphalt or tar, these mammals were drawn to the thin layers of water that accumulated just above the tar when they were thirsty and wanted to drink. As they sought out the water, individual animals became trapped in the tar. Other predators, drawn by their distress, also became trapped. Before long, these tar pits become the mass graveyards of the Pleistocene age.

The La Brea Tar Pits are located along Wilshire Boulevard in the center of LA. Preserved in them, researchers have discovered one of the largest repositories of Pleistocene megafauna in the world. They have also found important clues about how these massive animals disappeared altogether and the Holocene—or our next geological age—began.

For years, the speculation was that rapid climate change or disease led to extinction of the megafauna, and both likely contributed to it. But bands of humans shared these grassy plains with these giant mammals. Our ancestors had a competitive sense of conquest and adventure, and they needed to feed their growing families.

In his Atlas of a Lost World, Craig Childs describes the struggle of man versus megafauna in an arresting but ambivalent way:

This is a love story—boy meets girl, if you will. One partner is a [largely] unpeopled hemisphere, the other is our hungry, inquisitive species. Some might tell you that the encounter wasn’t love at all, but domination, overkill, an invasive species hell-bent on spreading into a land that was doing just fine as it was, without us. Some scientists have called it blitzkrieg, mammoths felled like cordwood. Ours was no docile species, and the animals were not ready for us, or our weaponry. Archeologists from Alaska to Florida have found Paleolithic spearpoints and stone blades still holding protein signatures from the meat of horse, camel, sloth, bison, bear and the proboscideans, mammoths and mastodons. Ice Age bones in the Americas have been found scribed with human butchering marks, blackened from fires. But humans didn’t always win. Many died, some were eaten. First people, wildly outnumbered by animals, would have found themselves tossed and trampled by tusks and hooves or torn to pieces by the scissoring teeth of scimitar cats. No matter how well armed they were, even with Eurasian wolf dogs at their sides, surviving among Rancholabrean megaflora would have been challenging. Nobody said love would be easy.

These encounters were difficult, but in the end the human hunters with their always improving weapons were smarter, more tenacious and more powerful. The scientists and researchers at the La Brea Tar Pits and elsewhere have concluded that it was neither climate nor disease that led to the mass extinction of the megafauna. Whether love story (human drive and ingenuity) or tragedy (a human “blitzkrieg”), mankind triumphed over nature by wiping these enormous animals from the face of the earth.

Parallels between the annihilation of mammoths and mastodons and of entire species today due to over-hunting, over-fishing, pollution, and loss of habitat are hardly exact. Similarly, there will always be uncertainties about what happened 10,000 years ago. But the human drives (for better and worse) that contributed to these extinctions are the same. Nature is no match for man’s desire and ability to take whatever he can from it, as quickly and efficiently as he can.

During the Pleistocene, humans killed off the megafauna. During our Holocene, the same motivations nearly exterminated the American bison (from a herd of 60 million in 1800 to only a few hundred 90 years later).

Today, mankind is likely in a new geoglogical era called the Anthropocene. For the very first time in our checkered history, human activity is exerting the dominant influence on both climate and the environment.

Can we learn lessons from the past about how to constrain our best and worst impulses so that we neither “love” nor “dominate” our earthly home to death?

Are we able to look back—sometimes very far back—to learn as much as we can about ourselves and our impacts when once again we are pushing the world around us to the brink?

Can our minds hold a broad enough perspective of time for that?

The biomorphic Pacific Visions building at the Aquarium of the Pacific

2. Pacific Visions

Two weeks ago, the new Pacific Visions building opened as part of the existing aquarium complex in Long Beach, just outside LA. While its biomorphic curves “shimmer like the ocean” on the outside, it’s the future of the Earth’s oceans, its life forms and our human interactions with them that are the focus of its programming.

Visitors are engaged by several of our oceans’ current challenges and opportunities in the Pacific Visions theater with its surround screen and multisensory effects that include wind, fog, strobe lights, seat rumblers and blasts of ocean-related scents. There is high resolution footage of sea creatures, animations, computer graphics as well as images of what cities and other ocean-facing human landscapes look like today and might look like tomorrow. In other words, visitors can quite literally “sense” our current predicament and some of the ways that we have begun to confront it. The theater is both immersive and enabling, inspiring viewers “to think creatively about out global future” while beginning to see themselves as the oceans’ “stewards.”

The theater empties into the Culmination Gallery which lets visitors try their hands at ocean stewardship by making the ethical choices and trade-offs that will be required to restore specific California ecosystems many of them are familiar with already. For groups, there are interactive game tables themed around food, energy and water that invite as many as ten players to make a sequence of choices while working together to create enough of each resource to sustain California’s residents into the future.

There are animal exhibits, including one profiling yellowtail a fish native to California’s coastal waters. It demonstrates how the fish could be raised in offshore farms to produce as much protein as beef or pork but with far less harmful environmental impacts. Another project that promises a healthier future involves Pacific and Olympia oysters. Visitors learn how oyster farming can stabilize erosion-prone shorelines while filtering and cleaning the waters that are closest to population areas.

“Future City Fly-Through” uses touch screen controls on wall screens to “fly” visitors through a virtual city while they explore innovations reducing water usage in a drought-prone locales like California and using ocean water in unfamiliar ways. Opportunities for exploration include vertical farming methods and the utilization of desalination plants.

Admittedly, several of the experiences offered at Pacific Visions are also available in online simulations, but our hosts seemed to know that most players will choose a game like Fortnite instead of having an educational experience during their personal screentime. So Pacific Visions offers a destination-based alternative, employing technology to provide an immersive experience that enables visitors to do the serious work of designing their futures in inherently playful ways.

Unless there are more “active environmentalists” among Americans than there are today, confronting the challenge of climate change will be nearly impossible.

With its $53 million cost and 29,000 square foot destination, Pacific Visions is aiming for every recruit it can enlist among school children, vacationers, day trippers, and those who already support sustainability with their hearts but not so much with their actions.

In a recent post, I argued for the strategy of relying upon respected leaders whose own minds have been changed about the significance of climate change in the light of their Republican or Libertarian values to reach out to skeptics in their own communities with the same arguments that persuaded them. Common values will give those arguments a hearing while the entreaties of “tree huggers” with different priorities continue to fall on deaf ears. Californians are being similarly strategic with their investment dollars and objectives at Pacific Visions. They are seeking recruits to help design a healthier future for our oceans by packaging their serious purpose along with the fun of a day spent at Disneyland.

3. More Hurdles Ahead

California in general and LA in particular seemed poised between the distant past and the un-designed future that extends for generations in front of us. Getting out of the present and deepening our perspective of time clarifies what is truly important while gaining the wisdom from our mistakes, even when they happened in the last geological age or will only be felt by our great, great grandchildren.

The practical work of designing the future causes us to confront what we don’t know, what others around us are failing to appreciate, and how to deepen the understanding that stewardship requires. In researching this post, I came upon a short list compiled by the FrameWorks Institute called “Gaps in Understanding” between what the experts know about the current threats to our oceans and what the general public knows. As Pacific Visions evolves its educational programming and other forward-thinking institutions follow its lead, here are some of the gaps in public understanding that need to be bridged if we are to find a more sustainable future for our water world:

–         most people see the oceans as vast, undifferentiated bodies of water instead of supporting vastly different ecosystems with different temperatures, currents and habitats;

–         the public doesn’t understand how global warming is disrupting currents and temperatures in both the atmosphere and the oceans and how these disruptions are contributing to the extreme weather many of them have been experiencing;

–         people believe that most ocean pollution consists of plastic waste. By failing to understand the extent of pollution caused by our much larger systems of manufacturing, consumption, transportation and energy usage, they are unable to explore the kinds of solutions that are needed to stop the continuing pollution of our oceans;

–         because the public believes that the oceans’ vast capacity effectively reduces the negative consequences of human activity, it fails to grasp either the complexity or severity of the challenges to the oceans’ diverse biosystems;

–         members of the public have some understanding of the risks to particular ocean animals (like sea turtles) but fail to appreciate how overfishing, acidification and rising water temperatures are threatening the extinction of entire species;

–         people lack a clear understanding of the role that national governments can and should play, either acting on their own or in concert with other national governments. This results in “a largely empty assignment of responsibility” for addressing the oceans’ declining prospects.

–         when the public thinks about “what can be done,” it focuses on modifying individual behavior (like more recycling) instead of implementing systematic solutions like expanding and enforcing marine protected areas, reforming the commercial fishing industry, regulating and enforcing pollution controls, enforcing carbon emission limits, and incorporating “ocean protection” into school curricula and government policymaking.

To design a sustainable future, we need to close the gaps between what the experts and the rest of us seem to know.

These gaps in basic knowledge speak to the extent of the educational and motivational hurdles that are ahead of us as we confront the onset of climate change on land as well as sea.

Escaping the gratifications and distractions of the present and gaining the perspective of time–its long-term lessons as well as its long-term consequences and possibilities—provides some of the incentive to fill in these gaps in our knowledge.

It’s the yeoman’s task that the educators and entertainers at the La Brea Tar Pits and Pacific Visions are already taking on.

This post was adapted from my June 9, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

Re-Bundling Protections and Benefits Around Our Work

May 27, 2019 By David Griesing Leave a Comment

Not so long ago, jobs came with a bundle of economic advantages beyond a paycheck. Those advantages included health insurance for you and your family and a pension or post-retirement paycheck based on your years with your employer and how much you’d been paid.

While already a vestige of days past, my job at a municipally-owned utility a little over a decade ago came with family health benefits, a matching 401(k) plan, a pension that vested after 5 years of employment, and days off for a raft of holidays including Flag Day.

That job also included additional economic benefits that I didn’t appreciate enough at the time such as the creditworthiness of my regular salary, continuous training to bolster old skills and develop new ones, regular contributions to Social Security for additional retirement security, unemployment compensation if I ever lost my job, and the stability and continuing enrichment of that job for as long as I had it.

Today, in many of our full-time jobs and nearly all of our part-time ones, between some and all of this bundle of protections and benefits has disappeared.

It is hard to overstate the significance of this unbundling.

Jacob Hacker, a political science professor at Yale calls it a shift of economic risk in his new book The Great Risk Shift: The New Economic Insecurity and the Decline of the American Dream. Hacker argues that the loss of this financial cushion around our work tests our economic resilience whenever unexpected burdens arise.

In the 50 years following the Great Depression, both employers and the government insulated workers from many of the economic risks they might confront when they weren’t working. By contrast, from the 1980s and continuing through today, there has been:

a massive transfer of risk from broad structures of insurance, including those sponsored by the corporate sector as well as the government, onto the fragile balance sheets of American families. This shift has fundamentally reshaped Americans’ relationships with their government, their employers and each other. And it has altered and sometimes dashed the most fundamental expectations associated with the American Dream: a stable middleclass income, an affordable place to live, a guaranteed pension, good health insurance coverage, greater economic security for one’s kids.

As a result of this sea change, the American worker is increasingly on his or her own when confronting whatever comes next, like sudden illness or loss of a job.

Writing this week in the New York Times, Hacker talked about how this “risk shift” is impacting the run-up to the next presidential election, particularly the fact that so many Americans feel insecure.

They may be doing well at the moment, but they fear that, however high they are on the economic ladder, a single bad step or bad event could cause them to slip. A booming economy hasn’t quieted these concerns, because insecurity remains a huge and growing problem in ways that voters and candidates instinctively get, but the sunny job numbers largely hide.

Of course, this insecurity affects not only workers but also the ability of their families, their communities and the country as a whole to flourish—an impact that I discussed a few weeks ago in the post “The Social Contract Around Our Work Is Broken.”

As more of us are “on our own” shouldering the economic risks that employers and the government once protected us from, it has become an increasingly important priority to re-bundle new versions of the benefits and protections that have been lost around working in America.

The leading edge of these rebundling efforts are perhaps most visible when it comes to the gig-economy workers who are striving to build a stable and dependable “living” out of a series of independent-contractor jobs both large and small.

As I argued last week, technological advances involving blockchain, digital currencies, on-line exchanges and markets are promising to make it possible for independent workers to preserve existing income streams while gaining new (and unexpected) ones. The needs of this growing number of gig-economy workers are stimulating efforts to re-bundle some of those traditional insulators around their work. Fortunately, these same innovations will also help to meet the needs of every insecure worker who is trying to get by in a job with few, if any, of the traditional benefits and protections.

1. Getting Paid for Jobs Both Big and Small

One of the most tantalizing possibilities of a future enabled by blockchain and digital currencies is that we could all get paid for time and effort we currently give away for free. Last week I mentioned a few of them, like providing traffic information to news outlets about roads we are already driving on at rush hour or being paid by a social media platform whenever we encourage the conversation there. I also mentioned the current backlash from the banking industry to the rise of on-line exchanges that will facilitate these payments. Part of it is an old guy-new guy turf war.

Over the past week, I’ve come upon some additional information about the hurdle that stands in the way of more seamless payments for a succession of small and big jobs. David Galbraith is a partner at Anthemis, a company seeking creative opportunities between the start-ups and financial institutions that are dedicated to reinventing financial services for the digital marketplace. In a recent interview, Galbraith remarked on the fundamental differences between on-line platforms that cater to consumers in America and their counterpart platforms in China.

In America, digital platforms like Google and Facebook are supported by advertising revenues while in China a platform’s revenue streams come directly from consumers when they buy something they’ve seen there. In other words, the payments process in China is simplified by removing advertising from the business model. Another difference is that Chinese consumers pay for consumer goods with their bank account balances, while American platforms interpose financial intermediaries like PayPal or bank-owned credit card companies that stand between the tech platforms and consumers. As Galbraith observes, the transactions costs are lower in China, “friction is taken out of the system,” and purchases are completed in a “fundamentally more fluid fashion” on the smartphones of Chinese consumers without prompting by a blizzard of ads.

When the inefficiencies imposed by banks and an advertising-based model are removed from the digital “payments system” in America, payments to gig economy workers for big and small increments of work will also be facilitated—making these new jobs more robust. At the most basic level, these changes in how we get paid will support the ways that many of us are working now and even more of us will be working tomorrow.

2. Anxiety About Retirement

When it comes to re-bundling benefits and protections around workers, none may be more significant than retirement security.

A recent article called “Why Work Has Failed Us: Because No One Can Afford to Retire Anymore” provides statistics that indicate how much the “shift in risk” from pensions to “figure out your own retirement” has impacted American workers:

66% of millennials have nothing saved for retirement. Among the working-age families that have retirement savings, the median balance is $5,000, according to the most recent data available from the Economic Policy Institute. For families approaching retirement, the median savings is $21,000–after taxes, on its own, enough to last a couple a little more than a year living at the federal poverty line.

At the same time, the enormity of these unfunded liabilities—how will all of these people with limited retirement savings support themselves?—presents a corresponding opportunity for entrepreneurs who want to help workers regain at least some of their retirement-related security. In the same interview where he discussed digital payment innovations, David Galbraith also considered the enormity of the opportunity for the new fin-tech companies that are trying to meet this need.

[R]etirement is the biggest [risk] shift anyone can possibly imagine. To put a number on it — the committed pension liability shortfalls in developing nations are 450 trillion dollars. That’s half a quadrillion dollars. So when people talk about billion dollar market opportunities — this is a half a quadrillion dollar shift in money.

Of course, no one has found a feasible way to fill the deficit for those who have nothing to retire on today, but there is opportunity in providing expertise to workers who have at least some retirement savings.

Most of us don’t know how to take what we have today and marshal it to cover uncertainties like how much income we’ll need to live after we retire, how long we’re likely to live, what Social Security elections we should make, and how much medical care we’ll need along the way. This is where a new company like Kindur comes in, according to Galbraith.

Kindur helps workers create retirement portfolios that minimize their tax burdens while ensuring that the money they do have for retirement lasts as long as possible. Unlike investment advisors who charge commissions to maximize your savings, Kindur utilizes its on-line platform and need assessment programming to help individuals design their future income. There has never been a web-based service like this before. As the company’s tagline says: “It’s like fuel efficiency for your retirement.”

Kindur isn’t the only fin-tech company that is aiming to provide more comfort (or bundling) around worker retirement. This article from the New York Times last December discusses some of the others.

For a rising gig-economy workforce and the traditional workers who are seeking supplemental income and greater autonomy in the gig economy, the empowerment of acting in more entrepreneurial ways is easily undermined by retirement anxieties. Today, both traditional advocates and new companies are finding other ways to calm those anxieties too.

3. Additional Protections and Benefits for Today’s Workforce

With the exception of supporting teachers in several high-profile confrontations with school districts and state funders recently, labor unions’ ability to protect workers in “union shops” seem to have lost much of their influence over economic decision-makers. They’ve also had a spotty record protecting their members’ bundled benefits and protections over the past 35 years. But while continuing to be the obvious champions for workers pitted against corporate profit taking, as the ways we work evolve, organized labor has other important roles to play in benefiting its changing membership.

Workers no longer stay in one locality with one employer for the course of their careers like they once did. Moreover, the average worker today takes on several different kinds of jobs. In this new world of work, services to meet these realities are desperately needed by the rank-and-file.

For example, unions could help their memberships “vote with their feet” when unbundled jobs no longer support them while providing assistance with “reskilling” when needed, help in finding new work, and housing in the new communities. Moreover, if unions were already providing these services in a tight labor market like we have today, their negotiating power with employers who are reluctant to lose workers would be enhanced significantly.

As Nicholas Colin writes in his thoughtful new book about the future of work called Hedge: A Greater Safety Net for the Entrepreneurial Age:

[I]t’s time we imagine unions that support workers as they switch jobs, unions that would provide their members with all of the resources necessary to find inspiration (“What should I do?”), train (“How can I acquire new skills?”), find a new employer (“When do I start?”), relocate (“I need an affordable house close to my new workplace”).

Labor unions should be key contributors to a re-bundled workforce in traditional companies as well as in the new gig-economy as free-lancers, for example, unionize to protect themselves.

The tremendous need among workers that has been created by the unbundling of jobs has also spelled opportunity for new service providers beyond the need for a more secure retirement. Take a company like Portify that aims to help independent workers in the gig economy who are unable to obtain affordable credit without “a regular salary” and an employment contract.

Portify is currently in the beta-phase of providing financing to independent workers whose only source today is a payday loan charging an exorbitant interest rate. With access to information about its customers’ cash flows and bank accounts, Portify is able to understand what its customers can afford to borrow and to make loans at a substantially lower rate than payday lenders. By doing so, it will provide gig economy workers with the ability to finance growth opportunities so that a succession of smaller jobs can eventually add up to a sustainable and profitable business.

Another promising start-up is Dublin-based Trezeo, which is “an income-smoothing service” for self-employed people. The company calculates its clients’ average weekly income. If that income dips because a client takes a day off or someone doesn’t pay them for their work, Trezeo “tops them up to” their average income with the understanding that it will be paid back when the client is paid again. A service like Trezeo’s allows workers to maintain a steady quality of life–some of that bundling again–despite the ups and downs of gig-economy work.

Finally, Zego is a new company that provides gig economy workers with flexible insurance. For example, if you occasionally drive for Uber, you may not earn enough to afford the additional monthly or annual car insurance coverage that you should have.

To meet this problem, Zego sells insurance by the hour. For drivers, it utilizes an app to collect data about how often they are working and where they are driving that helps it to assess their insurance risks and issue coverage more affordably. Moreover, without a product like Zego’s, independent workers could be put out of business by a single workplace loss that they are unable to cover. A start-up company like this bundles these workers in greater risk protections than were available before.

+ + +

The upside of entrepreneurial, gig-economy jobs is that they promise greater autonomy, flexibility and self-fulfillment, but these work rewards can never be realized when the jobs themselves are laced with insecurity.

The bundling of benefits and protections around these new jobs (and their re-bundling around traditional jobs) promises to reduce more of that insecurity for millions of workers.

Instead of giving up in the face of growing income inequality and job-killing automation, there are thinkers, writers and entrepreneurs who are more hopeful about the future of work because they acknowledge their own and other people’s agency to build a future where workers, their families and communities can flourish again.

Slowly but surely, that hopeful future is being built by the re-bundlers of work today.

This post was adapted from my May 26, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

Blockchain Goes to Work

May 20, 2019 By David Griesing Leave a Comment

This week I’ve re-worked a post from last August in the first of a two-part consideration on the future of work. Today, it’s envisioning a workforce where more of us will be working for ourselves, selling increments of our time and talent in what amounts to a series of paying jobs. While it’s a response to the loss of “traditional jobs” to automation, it also holds the promise of greater autonomy, abundance and prosperity if we choose to value the right things by standing up for and safeguarding our human priorities along the way.

The future of work is being designed today. Perhaps the most exciting part is that each one of us has a role to play–is part of a broader negotiation–about how that future should unfold.

1 An Optimistic Vision

The future of work has never looked more abundant, although many don’t see it that way.

Some are busy projecting job losses from automation and brain-replacing artificial intelligence, telling us we’ll all be idled and that much poorer for it. Or they’re identifying the brainpower careers that will remain so we can point ourselves or our tuition payments in their direction. For these forecasters, the future of work is at best the pursuit of diminishing returns.

Some of the most pessimistic (or politically ambitious) among them have been formulating universal income plans to replace today’s more limited safety nets. They tell us that a stipend like this will liberate us to pursue our passions since new government checks will cover our basic necessities. This seems misguided to me. As George Orwell noted, some utopians simply cannot “imagine happiness except in the form of relief, either from effort or pain.”

An alternate vision focuses on innovations that could enable us to do more and better work while unlocking greater prosperity.

One of the enabling technologies that is already ushering in this future is blockchain. Like the protocols for transmitting data across digital networks led to the Internet, blockchain-based software applications could fundamentally change the ways that we work.

A blockchain is a web-based chain of connections, most commonly with no central monitor or regulator. The technology enables every block in the chain to record data that can be seen and reviewed by every other block, maintaining its accuracy through its security protections and transparency. Everyone with access can see what every other connection has recorded in a digital ledger or transaction log. The need for and costs of a “middleman” (like a bank) and other impediments (like legal and financial gatekeepers) are avoided. Unlike traditional recordkeeping, there is no central database for meddlers to corrupt.

Blockchain technology supports the sale and use of digital currencies (like bitcoin) and just as importantly, “smart contracts” that enforce the rules about how value is exchanged by parties when they reach agreement. Ethereum utilizes its blockchain platform to host most of the projects that attract, manage and pay for time and talent in decentralized ways today. Tantalizing glimpses into this future are also available at the social network Steemit and on the payment platform Bitwage.

Steemit’s uses a digital currency called Steem that you can redeem for cash for your contributions to the social network’s “hivemind.” For example, users are paid for posts, for the number of people liking their posts, for how quickly you spot another post that becomes popular, that is, for the value of your contributions to the network. Users are funding jobs like travel blogging while they crisscross the world and, reportedly, one early adopter has already earned more than a million dollars worth of Steem. In more traditional buying-and-selling transactions, Bitwage’s payment application allows employees or freelancers to receive their wages in bitcoin without requiring either their employers or clients to use a digital currency exchange.

For work-based ecosystems built on blockchains to evolve further, they will need to become faster and more scalable without sacrificing the security and decentralization that are their hallmarks. In this pursuit, Ethereum and a raft of competitors are experimenting with a protocol called Lightening that can settle millions of digital currency transactions more quickly and cheaply but that needs “to go off the blockchain” in order to do so. These companies are also exploring structural changes to basic blockchain technology. The prize that drives them is an online platform that is durable enough to support a global marketplace where every kind of work can be bought and sold.

Let’s call it a work2benefit exchange.

Because your time and talent has value and is in limited supply, you could sell it in a market that’s vibrant enough to buy it. A blockchain-based exchange might easily handle transactions that involve very small as well as larger, project-oriented jobs. Because you have capabilities that you’ve sold before and others that you’ve given away because there was no way to be compensated, an exchange like this could help secure prior income streams while providing you with new ones. Such a marketplace would easily dwarf Walmart’s in size without the downsides of a company middleman taking his profits, making you keep his work schedule, commute to his place of business or contribute to his overhead.

Previously unrealized income streams—even small ones—will be particularly welcome.

Suppose you’re asked to provide 5 minutes of feedback on your recent doctor’s visit. Your scarce resources are the time and judgment that you might not provide if you weren’t being paid for them. Their one-time value might be modest, but as the demands for your input keep coming, payments for it will add up. A blockchain exchange could pay you for editing a resume in 20 minutes or designing a company’s logo in 2 hours; providing traffic-cam information on heavily traveled routes you are already taking; matchmaking acquaintances with service providers that have something they need; selling your personal data to marketers who want you to buy their products; maybe even a government incentive for completing your tax returns or voting in the next election. Similarly, when I need the benefit of someone else’s work, this marketplace could connect me to it, even if the time and talent is half a world away.

Work2benefit exchanges that can handle incremental transactions like these haven’t been built yet, let alone populated by enough buyers and sellers to make them viable—but they’re coming. You’ll still need your judgment, vision and hustle, but before long it will be possible to make a living in a marketplace where you (and maybe billions of others) will each be blocks in a global blockchain. Many people will continue to work in groups. Offices and factories won’t vanish. But traditional jobs that once came with pensions, health benefits and provable credit will become increasingly scarce. The stripped-down, “independent contractor” work that’s left will almost certainly be supplemented by new ways of getting paid for your human resources.

Blockchain and related technologies will unlock new categories of personal wealth and autonomy. They could fill the future of work with greater abundance for us to share with one another. Tomorrow’s challenge won’t be finding enough work to make a living but reimagining and re-bundling job securities like health care and creditworthiness around all the new jobs we’ll be doing. Next week, I’ll introduce you to some of the people and companies that are helping to build these protections around our increasingly autonomous workforce.

2. The Future Begins With a Vision

A vision should linger and inspire for long enough that it fixes in the minds eye where it becomes part of the imagination, a cause for hope, and fuel that’s needed to overcome the obstacles that will always stand in its way. Here, in brief, are some of the challenges that a bold-enough vision will need to see us through, starting with the inevitable turf wars and technology challenges:

-There is resistance from the mainstream banking community to digital currencies and the exchanges that convert them into cash for gig economy paychecks. For example, a story in today’s Wall Street Journal chronicles the banking controversy that has already embroiled one digital currency exchange. Some of the current banking industry will need to be disrupted so that new “fin-tech” mechanisms can take their place.

-There are technology challenges to making digital platforms large enough to handle the smart contracts that will bring all these new buyers and sellers of work together. The ecosystem of applications will need to be robust enough to attract, manage and compensate the sale of goods and talent in a global marketplace. To meet these challenges, new applications are being developed outside of blockchain’s architecture (with its attendant security risks and middleman costs) while some of the fundamentals behind blockchain technology itself are being reconsidered. If you’re interested in a deeper dive, more about blockchain’s “scalability” hurdles can be found here.

-Managing yourself to a stable, reliable income from many jobs in a way that meets your needs and your family’s needs requires its own expertise. The freedom to decide when to work and how often to work is liberating, but as the recent strikes by Uber drivers illustrate, it isn’t easy to cobble a patchwork of compensated time “into a living” while also selling your services at “a market price.” We’ll all have to learn more about how to put our livelihoods together while finding new ways to bargain effectively for what we need from each one of our work-based exchanges.

-Not everyone is naturally suited to be an entrepreneur, so we’ll have to learn how to embrace additional parts of our entrepreneurial spirit too. Working for yourself involves not only doing your paying jobs but also functioning as your back and front offices by doing your own marketing, accounting, taxes, establishing and monitoring your co-working relationships, maintaining your skill levels, and determining the prices for your goods and services. Most 9-5 jobs didn’t require you to do all these things, but as jobs like this disappear, you’ll be doing more of them yourself—with both the upsides and downsides that new opportunities for growth and mastery can bring.

Thinking through the hurdles hopefully reminds us of the promises. We’ll thrive with greater freedom, convenience and efficiency by working where, when and how we want to. We’ll be paid for increments of our time that we used to give away for free. We’ll increasingly stand both behind our work and out in front of it in ways that will make “what we do” an even more powerful demonstration of who we are and what is important to us.

This future of work is being written today.

We’re building it with our ideas and conversations as new ecosystems gradually evolve around it.

What comes next will be exciting and daunting, both creative and destructive, as the familiar is replaced by something that few of us have experienced before.

This future can have a human face, an opportunity for workers, families and communities to flourish, as long as we don’t leave the ideas and conversations about how that can happen to someone else.

This post was adapted from my May 19, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

The Face-Offs That Fuel Good Work

May 13, 2019 By David Griesing Leave a Comment

Good work always has a long-term goal.

I’m thinking this week about long-term goals of mine, like acting to confront climate change and the assaults on knowledge by misinformation. Both goals are intertwined and both seem difficult if not impossible to impact. How can my actions advance either of these priorities?

I always have a lot on my To Do List, and my impulse is always to check off one big item and move on to the next one. Climate change and misinformation are big items. But then I remember that one of my jobs this time of year is groundskeeper. In the near acre around my home, I’ve learned the hard way to move away from bold, all-at-once kinds of goals like “give the whole place a haircut” to keeping my intentions smaller and closer to the ground.

Nature has forced me to become more modest when it comes to shaping its whims to my demands given the time, tools and sweat I can commit. I have more confidence than I used to that chipping away a little at a time will bring the landscape towards “what I have in mind” for this unruly plot in the middle of a city. Knowing that victories “only I can see” will eventually add up to the embrace of trees, hedges, plots and vistas in my imagination is what turns my job as groundskeeper into good work.

Groundskeeper lessons dovetail nicely with a couple of quotes from Rebecca Solnit’s Hope in the Dark about even more daunting challenges and where we find the hope to confront them.

in Hurricane Katrina, hundreds of boat owners rescued people—single moms, toddlers, grandfathers—stranded in attics, on roofs, in flooded housing projects, hospitals, and school buildings. None of them said, I can’t rescue everyone, therefore it’s futile, therefore my efforts are flawed and worthless, though that’s often what people say about more abstract issues in which, nevertheless, lives, places, cultures, species, rights are at stake.

Of course, it’s that first rescue that seeds the hope to become a rescuer again: the first act making your next act possible. Solnit gets lyrical here:

You row forward looking back, and telling this history is part of helping people navigate toward the future. We need a litany, a rosary, a sutra, a mantra, a war chant of our victories. The past is set in daylight, and it can become a torch we carry into the night that is the future.

“You row forward looking back”—even if only you can find anything worth celebrating in what you’ve done already—because you’ve turned what were once only good intentions into the on-going satisfaction of good work.

Whenever my values and priorities have me seeing the battle ahead as light versus darkness, I’ve had to re-learn the wisdom of Voltaire when he told me that “the best is the enemy of the good” and Aesop when he taught me why the tortoise beats the hare. They’re cold water on a hot parade every single time, but also the most sensible marching orders. Lately, I’ve been pondering how they should guide my “face-offs” with climate change and the ongoing assault on knowledge.

What actions will seed enough hope to fuel my next ones?

How does good work on both of these challenges get off the ground?

1. Confronting Climate Change

Celebrating the beauty and wonder of nature and reminders about the gorgeously nuanced ways that we used to talk about them (like Robert MacFarland does) reinforce those who are already believers in nature. Warnings based on the science or on what prophetic observers carry back to us from the frontlines also speak mostly to believers who were already open enough to hear the call (my recent post about Barry Lopez’s Horizon).

These celebrations and warnings only reach unbelievers when they’ve already made themselves available for persuasion—which is not often enough. Communing with believers can feel like a tent revival when most of those who need converting are still outside the tent. Given my experience as an advocate for clients and for new ventures in business and government, I’ve been looking for ways to persuade more of the unbelievers to come into the tent so they can hear the call too.

The challenge for would-be persuaders is enormous given our values (or “political predispositions,” since they are largely the same on an issue like this) and other priorities that we have as Americans. In a widely-read and research-intensive article called “Climate Change: US Public Opinion,” political scientists Patrick J. Egan at NYU and Megan Mullin at Duke describe Americans’ reactions to climate change as of 2016 from polling and other analyses they conducted:

The public’s level of concern about climate change has not risen meaningfully over the past two decades, and addressing the problem with government action ranks among one of the lowest priorities for Americans….Even liberals and Democrats who accept climate change science and express concerns about global warming’s affects rank the problem well below many other national priorities…In 2016, for example, Pew found Democrats prioritizing climate change lower than several concerns not traditionally associated with their party, including terrorism and crime…[So] the effort to slow global warming is additionally challenged by the fact that the issue has no core constituency with a concentrated interest in climate change.

It feels much the same today.

Features of climate change in particular have put the challenge of confronting it on a low burner. As examples, Egan and Mullin point to:

– our highly-politicized disagreement about whether there is really a problem with man-made climate change at all; as well as

-how a changing climate is difficult if not impossible for the average person to see;

-the difficulty of attributing events (like a particular fire or a storm) to the broader phenomenon; and

-the often-mentioned fact that the worst effects of climate change will happen in the future and be experienced someplace other than America.

Politics aside, the imperceptibility and remoteness of climate change make it difficult for most of the public to make the imaginative leap into actively addressing it.

I discussed one response that these authors recommend here last week. Within the conservative, libertarian and Republican “values” communities, formerly skeptical thought leaders who have become convinced that the threats of climate change must be addressed are perhaps the only ones who can enlist their communities’ support by “making hay” out of the same reasoning that persuaded them.

Egan and Mullin also identify two avenues for someone like me, who is already convinced about the urgency of the problem but is looking for a way to persuade the vast majority who, while not quite skeptical or politically-opposed, fail to see it as a priority that’s important enough to act upon. These avenues exist in places where the effects of climate change are (in all likelihood) being experienced already, or rely upon policy developments in states like California and New York where climate change has already seized a larger share of the public’s imagination.

According to the authors, the more that members of the public “correlate key weather events they have experienced with climate change,” the more important or “salient” the issue becomes to them. For example, those who experienced flooding in Staten Island or along the Jersey shore after Hurricane Sandy may not be convinced enough by the correlation to support a comprehensive national climate change policy but they probably want to “adapt” to its likely risks and become more “resilient” in the face of future ones.

If the connection between extreme weather and climate change is strengthened, this may expand the national conversation from mitigation alone to adaptation and resilience. Even under the most optimistic emissions scenarios, infrastructure investments will be needed to reduce the harmful effects of climate change on Americans

Since this article was written, correlations between climate change and practical responses to its likely risks have also been made by Americans who were impacted by the recent wildfires around Paradise California and are regularly inundated by high tides in Miami in the absence of any storm activity. There are clusters of Americans along its vulnerable coastlines and in the more fire-prone West who are correlating climate change with risks that are no longer theoretical.

As people pay the costs of what is probably climate change, the core, underlying problem becomes more of a priority. The “good work” of persuasion is more hopeful when done in places and around events where meeting some of its likely harms have already been bought and paid for. These communities have, in effect, been opened to persuasion by climate-related impacts that seem new to them and out of proportion to what they have experienced before. That means my advocacy to enlist their further commitment to mitigate climate change itself (and not merely react to it) holds out the hope of bearing fruit.

Egan and Mullin also cite research that proves “the very strong correlation between state policy and public opinion” and argue that states like California and New York are already influencing the national policy debate by acting alone. While the authors don’t say, I’d argue that it’s harder for fence-sitters on climate change to continue to remain uncommitted when majorities in other states are investing their tax dollars in targeted policies. Those “watching but not yet acting” are also susceptible to committing more deeply if the advocate they’re listening to avoids the partisan bloodletting while persuading them with arguments that have already succeeded in these vanguard jurisdictions.

Like my groundskeeper or Solnit’s rescuers during Hurricane Katrina, each patient step of persuasive advocacy can build hope in the next step until the core constituency to confront climate change has been assembled and activated by my good work and the good work of many others.

(While I recommend it highly, the Egan-Mullin article is dense with charts and annotations. To make it more accessible, one of its many fans created a comic book version that’s also worth a look.)

2. Speaking Up for What I Know

These days, even what we consider to be “knowledge” (that’s supported by evidence, is worthy of belief, and is accepted as true) isn’t safe in a world of communication that’s dominated by information-sharing platforms like Facebook, Twitter and You Tube.

In the climate change debate for example, conclusions that are based on carefully assembled scientific evidence often seem to be given the same weight and claim of legitimacy as the arguments of climate change deniers. Egan and Mullin illustrate how media channels have regularly allowed deniers to create an equivalence between their ignorance and the fact-based evidence that scientists have been gathering.

As the public was learning about the [climate change] problem in the 1990’s, the mainstream media’s adherence to the journalistic norm of balancing coverage between two sides of a dispute resulted in misrepresentation of climate change science [and] understanding the scientific certainty about [the] human contribution to the problem.

Danah Boyd is a principle researcher at Microsoft. Her recent speech to a group of librarians arises out of the same vulnerability that all “knowledge” faces in the current media landscape. She aims her argument at librarians because “[y]ou all are deeply committed to producing, curating, and enabling access to knowledge. Many of you embraced the internet with glee” because it promised to make what is “not yet knowledgeable” available to more people while reducing overall ignorance. But today she asks them:

-what if the internet and its on-line communities are being subverted by misinformation instead of liberated by knowledge?

-what if this misinformation is being manufactured in order “to purposefully and intentionally seed doubt” and “to fragment society” instead of enabling honest debate and our ability to move on together when the debate is done?

In her speech, Boyd describes how misinformation that is designed to divide is being deployed and what people who are committed to defending knowledge can do about it?

One of the best ways to sow misinformation is to make sure that doubtful and conspiratorial content is easier to access than evidence-based material. For example, she cites the gunman who recently massacred Muslims while they were worshipping in Christchurch, New Zealand. He exploited “the information ecosystem” we are all immersed in to ensure that his video recording of his killing spree was widely shared before content moderators could discover it. He filled “the data void” about his mentors and beliefs in a widely-reported counterpoint to those who condemned his actions, as if there were a legitimate debate about it. He “produc[ed] a media spectacle” by using the available channels to disseminate misinformation to millions who were susceptible to his disunifying message.

There are opportunities to provide misinformation whenever there is “a data void” created by the media’s’ (and the public’s) curiosity. Why did he kill Muslims? Why is climate change a hoax? One way to fill the data void is with words that are strategically created to muddle what we know and how we feel about it. Boyd talks about how Frank Luntz accomplished this with words and phrases that were designed to seed doubt around various issues. Luntz is a “public opinion guru” perhaps best known for developing talking points and filling the data void around Newt Gingrich’s Contract with America.

In the 1990s, Frank Luntz was the king of doing this with terms like partial-birth abortion, climate change [or the even more muddling, global warming] and death tax. Every week, he coordinated congressional staffers and told them to focus on the term of the week and push it through the news media. All to create a drumbeat.

All to engender emotional dissonance if not quite rational doubt.

According to Boyd, media manipulators also:

create [information] networks that are hard to undo. YouTube has great scientific videos about the value of vaccination, but countless anti-vaxxers have systematically trained YouTube to make sure that people who watch the Center for Disease Control and Prevention’s videos also watch videos asking questions about vaccinations or videos of parents who are talking emotionally about what they believe to be the result of vaccination. They comment on both of these videos, they watch them together, they link them together. This is the structural manipulation of media. Journalists often get caught up in telling “both sides,” but the creation of sides is a political project.

So if “the other side” is misinformation, what should defenders of knowledge do? Here’s the straw man that won’t work:

You will not achieve an informed public simply by making sure that high quality content is publicly available and presuming that credibility is enough while you wait for people to come find it.

And here’s invitation from Boyd that I’m accepting:

You have to understand the networked nature of the information war we’re in, actively be there when people are looking, and blanket the information ecosystem with the information people need to make informed decisions.

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Moving from best intentions to good work is the biggest and most important step of all. For me, it involves discovering where and how to take it.

This post was adapted from my May 12, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

The Perspective of Time Enables Good Work

Blockchain Goes to Work

The Face-Offs That Fuel Good Work

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