David Griesing | Work Life Reward Author | Philadelphia

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Let the Crowds Fund Your Work

July 5, 2012 By David Griesing 1 Comment

We all want to do work that matters. But, as often as not, you won’t find that kind of work in the want ads.  It’s rarely work that somebody else gives you to do.  As often as not, you need to give yourself the kind of work that will change the world.

Early on in my forthcoming book WorkLifeReward: Following Your Values to Fulfilling Work is the line:

 If you want the world to be a better place, you need to help it become that better place.

The main way to do so, of course, is through the work you do.  So if you don’t think the work you’re doing—that is, your selling whatever it is that you’re selling today—is making the world into the kind of better place you want it to be, maybe it’s time to think about working at something that will make that kind of difference.

These posts are about encouraging you to think differently about your work.  They aim to raise what I call “value awareness,” so you have a clearer view of the color and texture of the better world you’d like to encourage with your efforts.  Sometimes they aim to help you become the most effective spokesperson you can be while striving to achieve your goals.  And sometimes the discussion here is about ways to make the productive work you want to do easier.

This post is about one of those booster rockets. Something has gotten a lot easier.

SEED CAPITAL

Creating a business model for a better world, where you and your co-conspirators are doing work that matters, takes energy, creativity, vision, tenacity, luck.  And it takes money that either you provide, or that people investing in your vision of a better world put in your hands.

In the good old days the money came almost exclusively from your own bank account or from friends and family.  (It was the era when those who already had money were usually the ones making more of it.)  On top of that, only a tiny percentage of new ideas—whether promising to change the world or not—managed to find venture capital.  So if you or a rich uncle weren’t providing the cash, even your brilliance, best intentions and limitless energy were often not enough to overcome the funding constraints all new companies that produce work need in order to survive.

But there’s some good news.  It’s a brand new day!

Today, crowdfunding websites give you the ability to make a direct appeal to individuals or groups who may be interested in supporting what you’re doing—because your kind of work is work that matters to them too.

You tell your story.  You identify your goal. The crowd decides whether to invest in it.  Usually harvested in small dollar amounts, it is hundreds, even thousands of small investments funneled through the crowdfunding site that can put the financial fuel in a new company’s tank.

As an entrepreneur, you promise to give your investors a tangible return on their investment.  It could be a letter from a grateful child your company has helped, a picture of the tree planted “because you invested,” or, if you are producing a brave new product or service, periodic updates on solutions to problems no one had gotten around to tackling before.

You get the idea.

For providing the conduit between you and your new investors, crowdfunding websites like MicroVentures, peerbackers, and IndieGoGo are generally paid a small percentage of what you collect—sometimes as little as 5%, when you hit your fundraising target.

LINE UP YOUR INVESTORS photo/John Cooper

What’s news this week (according to the Wall Street Journal) is that crowdfunding has its first “poster child.”

The Cinderella story is about how a little company called Pebble Technology developed a “smart” wristwatch that can display apps and connect to your smart phone to notify you about incoming tweets and Facebook updates.  But 26-year old Eric Migicovsky was almost out of money, living and working with his only employee in a rented condo, and ready to call it quits.

He took his case for financing the manufacture of his smart watch to crowdfunding site Kickstarter, looking for $100,000.  The ROI: everyone investing $115 would get one of his watches.

In its first 28 hours on Kickstarter, Pebble raised more than a million dollars. By mid-May, it had taken in a total of $10.27 million from 68,929 people!  Now Eric’s problems involve things like working with a manufacturing facility in China to produce all those watches.  But it also looks a lot like his work dream has become a reality.

Everybody needs to make a living.

What sometimes seems like the impossibility of getting both a paycheck and fulfillment from your work makes many of us reluctant to leave our paychecks for work that gives us the opportunity to make a living and to truly live.

Crowdfunding is reducing that risk.

Filed Under: *All Posts, Being Part of Something Bigger than Yourself, Entrepreneurship, Introducing Yourself & Your Work Tagged With: business models for a better world, crowdfunding, fulfillment, more than a living, productive work, social entrepreneur, Thinking differently about your work, work that matters

Your Pictures Help Tell Your Story

June 30, 2012 By David Griesing 2 Comments

I’m moving from my ungainly house of 25 years to a flat in the sky. It’s a misty time, leaving the ground. Among other things, I’m saying goodbye to lots of flowers outside, and to many sweaty hours helping them grow.

The arc of this gorgeous spring has turned it into a long and very satisfying goodbye. Almost every day brings camera-phone pictures that will one day be joined into a visual feast of yard things from the final year.

(It also makes me sad to think that one day soon I may use these smiling flowers as part of a sales pitch – that advertising our home’s value in this way will turn these children of mine into pretty little prostitutes. Only over time does this saner parent admit the many contributions they still make, and how happy they’ll be if they can help me to find them another caregiver for those seasons when I’m gone.)

I’m outside again this morning, just returned from a conference where I kept being pulled into the orbit of people like Matteo Wyliyams (@mouselink) and Alan Weinkrantz (@alanweinkrantz) talking excitedly about how they are using their phones like wands to tell Stories That Enrich Their Own with Instagram.

Every picture you share tells some of your story, they said.

(A few weeks back this same flowering spring, the story was that Mark Zuckerberg determined the price he’d pay for that photo-sharing company by naming the pizza delivered into his living room negotiations “Facebook,” and then figuring out how big a “slice” of its value Instagram should command.)

A lot, they agreed. And worth every penny according to my new conference friends: way more than a thousand words.

(But for Instagram’s founders, the story never told and the pictures never shared were about how saying good-bye to a company you grow is not so different from saying good-bye to a flower. The irony: that we never got to see the play of light, or their unique point of view at that moment in time – and what it would have told us about them.)

Today I’m working on the final curation of my yard, and of my last days in it, through the many screens of nature around here.

I’m calling the pictures I’ve started sharing “screentests”.

TODAY’S PAPER – SELLING SOMETHING

They’re another part of my story.

Filed Under: *All Posts, Introducing Yourself & Your Work Tagged With: facebook, Instagram, play of light, point of view, screentests, selling a home

On Having Courage and Dignity Under Fire

June 22, 2012 By David Griesing 1 Comment

You pursue work that matters because you want to leave the world a better place than you found it. By doing so however, you

inevitably run afoul of those who want to keep everything more or less like it is.

Attracting controversy also pushes you into the spotlight. With the lights in your eyes and a welter of voices clamoring around you, the heat of the moment calls upon you to say and do things that can either advance your goals, or set them back.

How you’ll respond at such times is important. It’s helpful to think about it, start visualizing how you want these moments to play out before they arrive.

While there are many who have handled these situations badly, there are also those who have summoned up the kind of amazing grace we can learn from. This past week brought just such a lesson.

Margaret Farley is a nun, a member of the Sisters of Mercy, and the emerita professor of social ethics at Yale Divinity School, where she has taught for 40 years. Throughout, she has been a celebrated teacher as well as the author of numerous books and articles, including Just Love: A Framework for Christian Sexual Ethics (New York, 2006).

Last week, after concluding an investigation that had lasted 3 ½ years, the Vatican’s Magisterium (or Teaching Office) condemned Just Love, because it “affirms positions that are in direct contradiction with Catholic teaching in the field of sexual morality” and therefore “cannot be used as a valid expression of Catholic teaching, either in counseling or formation, or in ecumenical and interreligious dialogue.”

In other words, the views Margaret Farley expressed in her book put her outside the boundaries of her faith. Her teaching itself—through argument and discussion in her book—was found to be an improper path for believers to follow in seeking either truth or understanding.

A half century ago, Margaret Farley chose to commit her life to a religious vocation of teaching within the Church. Since then, her work and her life have been united by this spiritual purpose.

Given her choices, the judgment she received last week is different than the rebuke of an employer, on the one hand, or the criticism of vested interests you are challenging, on the other. In each instance, what she has faced is more extreme.

The leaders of her own community of believers have publicly found that her work is incompatible with those shared beliefs. They have defined her as standing separate and apart from them. For a citizen, the word would be “traitor.” In a community of believers, it is usually “heretic.” Imagine standing where she stands today.

My aim here is not to take a side in this controversy but to comment on how Margaret Farley has conducted herself and continued her work in the midst of it. It is her courage and dignity—not her scholarship—that is teaching us today.

Her response was: Simple. Straightforward. Clear. Amidst a blizzard of media commentary (including in the New York Times and Washington Post) Margaret Farley issued one statement and gave one interview. She said her book was never intended to express “official Catholic teaching” but rather to help people “think through their questions about human sexuality.” It was an effort to move away from “taboo morality” and bring “present-day scientific, philosophical, theological, and biblical resources” into the discussion.

Not Angry or Contentious, but Disappointed about issues never addressed and opportunities lost. The Church said: “Sister Farley either ignores the constant teaching of the Magisterium or, where it is occasionally mentioned, treats it as one opinion among others.” She, in turn, asked: “Should power settle questions of truth?”

If we come to know a little more than we knew before, it might be that the conclusions we had previously drawn need to be developed, or even let go of. [To say that wasn’t possible] would be to imply that we know everything we need to know and nothing more need be done.

Not Seeking the Spotlight, but Standing her Ground once she was in it. Because the Church “is still a source of real life for me, it’s worth the struggle. It’s worth getting a real backbone that has compassion tied to it.”

Margaret Farley was my teacher at Yale. I know her as humble and earnest: engaged like the best teachers, careful like the best scholars. I sense enormous reluctance in her notoriety: for her to be taken as a champion for divorce or gay marriage, or even as a spokesperson for believers who are drifting from their Church because of its difficulties addressing questions of gender and sexuality. But her reluctance does not preclude her resolve—and this is where we find her today.

Once Margaret Farley was thrust into the spotlight, she knew what to do.

Filed Under: *All Posts, Being Part of Something Bigger than Yourself, Heroes & Other Role Models Tagged With: alive, better world, capable, clarity, controversy at work, empowered, grounded, inspiration, potent, productive, purpose- driven work and life, role model, social ethics, visualize, vocation

What Work Is

June 5, 2012 By David Griesing Leave a Comment

I’m not afraid of poetry, but I don’t read it as often as I should. Somebody mentioned What Work Is, a poemby Philip Levine on the radio today.


I read it, then heard him read it, then wanted to share it with you for what it has to say about the work we do. Here it is:

We stand in the rain in a long line
waiting at Ford Highland Park. For work.
You know what work is–if you’re
old enough to read this you know what
work is, although you may not do it.
Forget you. This is about waiting,
shifting from one foot to another.
Feeling the light rain falling like mist
into your hair, blurring your vision
until you think you see your own brother
ahead of you, maybe ten places.
You rub your glasses with your fingers,
and of course it’s someone else’s brother,
narrower across the shoulders than
yours but with the same sad slouch, the grin
that does not hide the stubbornness,
the sad refusal to give in to
rain, to the hours wasted waiting,
to the knowledge that somewhere ahead
a man is waiting who will say, “No,
we’re not hiring today,” for any
reason he wants. You love your brother,
now suddenly you can hardly stand
the love flooding you for your brother,
who’s not beside you or behind or
ahead because he’s home trying to
sleep off a miserable night shift
at Cadillac so he can get up
before noon to study his German.
Works eight hours a night so he can sing
Wagner, the opera you hate most,
the worst music ever invented.
How long has it been since you told him
you loved him, held his wide shoulders,
opened your eyes wide and said those words,
and maybe kissed his cheek? You’ve never
done something so simple, so obvious,
not because you’re too young or too dumb,
not because you’re jealous or even mean
or incapable of crying in
the presence of another man, no,
just because you don’t know what work is.

You can also hear Philip Levine introduce his poem and then read it.

Levine is a Pulitzer prize-winning American poet, who is currently the poet laureate of the United States. He frequently writes about life in working class Detroit. His life story left me thinking about a different era in American life, of dustbowls and Woodie Guthrie and photographs by Dorothea Lange. About waiting for work and the opportunity to be productive.

We are in our own hard times. There is no less nobility in the work that we’re doing, and waiting to do.

Filed Under: *All Posts, Being Proud of Your Work, Daily Preparation Tagged With: Great Depression, Great Recession, job change, job loss, Philip Levine

Different Marching Orders for Work That Makes a Difference

May 23, 2012 By David Griesing 2 Comments

What we value is as different as we are. Our basic goals and commitments—indeed the fundamental ways in which we view the world—are as different as our individual life experiences. So it should come as no surprise that in seeking work that has personal meaning, the approaches we take to finding itare different too.

In recent commencement addresses this month, Barrack Obama and Mitt Romney recommended two very different approaches for graduates entering the workforce. Wherever you find yourself as a worker—just starting out, trying to improve your experience in the trenches, or thinking about a second or third act in your working life—their recent remarks can help you when thinking about your own “next steps.”

Kevin Lamarque/Reuters

Writing recently in the Wall Street Journal, columnist Daniel Henninger compared their messages in A Tale of Two Commencements. Henninger clearly preferred Mr. Romney’s. But rather than “either/or,” I see their approaches as speaking to broad (and sometimes overlapping) segments along a procession of worthy vocations: from personal service as a quiet witness to political struggle as an agent for change you can believe in.

As we search for purpose-driven work that can bring us genuine satisfaction, there’s a place that’s right for each of us somewhere along this continuum.

Mr. Romney’s address was at Liberty University, the largest evangelical Christian school in America. Lincoln’s “doctrinal statement” says, in part:

We affirm that the Holy Spirit indwells all who are born again, conforming them to the likeness of Jesus Christ. This is a process completed only in Heaven. Every believer is responsible to live in obedience to the Word of God in separation from sin.

In other words, Mr. Romney was speaking to individuals who had already committed to living their lives in a particular, value-centered way. Most if not all in his audience already understood that transforming the world begins (and ends) with transforming yourself.

For Mr. Romney, your work in the world is not dictated by the social problem to be solved.

The great drama of Christianity is not a crowd shot, following the movements of collectives or even nations. The drama is always personal, individual, unfolding in one’s own life. . . [Here] men and women of every faith, and good people with none at all, sincerely strive to do right and lead a purpose-driven life.

“What we have, what we wish we had — ambitions fulfilled, ambitions disappointed; investments won, investments lost; elections won, elections lost — these things may occupy our attention, but they do not define us,” he continued. Those things happen within us. For Mr. Romney, making the world a better place through your work is the result of “conscience in action,” and the never-ending commitment that it takes to always be ready for it.

As many of you already know, Mr. Obama spoke last week to my daughter’s graduating class at Barnard, one of the colleges making up Columbia University.

Pablo Martinez Monsivais/AP

His speech was a different from Mr. Romney’s as his audience.

For the President, the application of your values to your work is similarly self-defining. But while your career may lead to internal changes, his approach to work focused almost exclusively on value-driven engagement in the external world of politics. In other words, it is by transforming the world that you transform yourself.

The graduating women of Barnard have their own commencement as well as a larger ceremony with the other university schools. Until recently, Columbia College graduates received apples with their diplomas to symbolize the “core” curriculum they had studied. That is until someone removed the fruit because year after year Columbia men delighted in pelting Barnard women with their apples. Barnard women understand the politics of gender on their campus, and Mr. Obama connected with this understanding when talking about how values should inform their working lives.

“Remember, making your mark on the world is hard,” the President said. You need “to fight for your seat at the table.” Only by doing so will you be able to “earn equal pay for equal work,” and “fully control decisions about your own health.” Somebody told Labor Secretary Hilda Solis that she wasn’t smart enough to go to college, but she didn’t let others hold her down, and you shouldn’t either. There will always be “those who oppose change, those who benefit from an unjust status quo [and] have always bet on the public’s cynicism or the public’s complacency.” [D]on’t accept somebody else’s construction of how things ought to be.”

In their commencement addresses, Mr. Romney and Mr. Obama offered fundamentally different marching orders to those approaching the work of their lives. In their starkest forms, one approach is about internal transformation, the other, external struggle. Think about these differences as you examine the work you have, and the work you want.

In his Journal column, Mr. Renninger found “less tooth and claw” in the Romney speech than in Obama’s. I think it depends on your worldview, and where the animals that need your taming reside.

Filed Under: *All Posts, Building Your Values into Your Work Tagged With: Barack Obama, conscience-in-action, Mitt Romney, purpose- driven work and life, self-definition, value-centered, vocation

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David Griesing (@worklifeward) writes from Philadelphia.

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