Let the Crowds Fund Your Work

July 5, 2012 By David Griesing 1 Comment

We all want to do work that matters. But, as often as not, you won’t find that kind of work in the want ads. It’s rarely work that somebody else gives you to do. As often as not, you need to give yourself the kind of work that will change the world.

Early on in my forthcoming book WorkLifeReward: Following Your Values to Fulfilling Work is the line:

If you want the world to be a better place, you need to help it become that better place.

The main way to do so, of course, is through the work you do. So if you don’t think the work you’re doing—that is, your selling whatever it is that you’re selling today—is making the world into the kind of better place you want it to be, maybe it’s time to think about working at something that will make that kind of difference.

These posts are about encouraging you to think differently about your work. They aim to raise what I call “value awareness,” so you have a clearer view of the color and texture of the better world you’d like to encourage with your efforts. Sometimes they aim to help you become the most effective spokesperson you can be while striving to achieve your goals. And sometimes the discussion here is about ways to make the productive work you want to do easier.

This post is about one of those booster rockets. Something has gotten a lot easier.

Creating a business model for a better world, where you and your co-conspirators are doing work that matters, takes energy, creativity, vision, tenacity, luck. And it takes money that either you provide, or that people investing in your vision of a better world put in your hands.

In the good old days the money came almost exclusively from your own bank account or from friends and family. (It was the era when those who already had money were usually the ones making more of it.) On top of that, only a tiny percentage of new ideas—whether promising to change the world or not—managed to find venture capital. So if you or a rich uncle weren’t providing the cash, even your brilliance, best intentions and limitless energy were often not enough to overcome the funding constraints all new companies that produce work need in order to survive.

But there’s some good news. It’s a brand new day!

Today, crowdfunding websites give you the ability to make a direct appeal to individuals or groups who may be interested in supporting what you’re doing—because your kind of work is work that matters to them too.

You tell your story. You identify your goal. The crowd decides whether to invest in it. Usually harvested in small dollar amounts, it is hundreds, even thousands of small investments funneled through the crowdfunding site that can put the financial fuel in a new company’s tank.

As an entrepreneur, you promise to give your investors a tangible return on their investment. It could be a letter from a grateful child your company has helped, a picture of the tree planted “because you invested,” or, if you are producing a brave new product or service, periodic updates on solutions to problems no one had gotten around to tackling before.

You get the idea.

For providing the conduit between you and your new investors, crowdfunding websites like MicroVentures, peerbackers, and IndieGoGo are generally paid a small percentage of what you collect—sometimes as little as 5%, when you hit your fundraising target.

LINE UP YOUR INVESTORS photo/John Cooper

What’s news this week (according to the Wall Street Journal) is that crowdfunding has its first “poster child.”

The Cinderella story is about how a little company called Pebble Technology developed a “smart” wristwatch that can display apps and connect to your smart phone to notify you about incoming tweets and Facebook updates. But 26-year old Eric Migicovsky was almost out of money, living and working with his only employee in a rented condo, and ready to call it quits.

He took his case for financing the manufacture of his smart watch to crowdfunding site Kickstarter, looking for $100,000. The ROI: everyone investing $115 would get one of his watches.

In its first 28 hours on Kickstarter, Pebble raised more than a million dollars. By mid-May, it had taken in a total of $10.27 million from 68,929 people! Now Eric’s problems involve things like working with a manufacturing facility in China to produce all those watches. But it also looks a lot like his work dream has become a reality.

Everybody needs to make a living.

What sometimes seems like the impossibility of getting both a paycheck and fulfillment from your work makes many of us reluctant to leave our paychecks for work that gives us the opportunity to make a living and to truly live.

Crowdfunding is reducing that risk.

Open the Door

April 30, 2012 By David Griesing Leave a Comment

Discovery results—as often as not—from our ability to combine the familiar with the unexpected into a new way of doing things. It’s as true about the challenges we face at work, as it is about figuring out what kind of work we should be doing in the first place.

If you want to start seeing your work differently, there is no better way than to break down your preconceptions about yourself as a “worker,” and put everything back together with the leavening agent of new information.

Shake it up. See new possibilities in familiar territory. Recognize how ideas that seem to have nothing in common (like “producing social benefits” and “profit-making”) can be brought together in an exercise of the imagination to provide you with work that is as productive for you as it is for others.

But what if we’re so ensconced in our little worlds that unexpected combinations—the raw materials for insight—can rarely, if ever happen?

That many of us choose to live in a limited world when we have an unlimited world at our fingertips, at first seems to make little sense. Our smart phones give us near-instant access to almost everything. But instead of using that outlet as an opportunity to learn new things and to grow, too often we use the most powerful tool we have ever held in our hands to do little more than validate what we already know.

Much of it is fear—a key by-product of what Alvin Toffler called “future shock.”

Barraged by more-information-than-ever that risks confusing our most cherished beliefs, there is a strong pull to retreat into our comfort zones in order to (as we see it) feel more in control and function more effectively.

But how effective are we (either for ourselves or for others) when everything we think about and do is dictated by our preconceptions about what is “real” and “true,” and what is not?

Making the glut of available information manageable doesn’t require closing ourselves off from conflicting information. To do so confines us in a too-small world, because it’s precisely this kind of information that contributes the most to insight and change, to personal growth and tolerance.

Jonathan Swift, the great English author of Gulliver’s Travels, famously said: “He was a bold man that first ate an oyster.”

It’s not easy to be bold and try something new. It certainly required an altered state for me to dive into that first sushi platter 30 years ago with my friend Mitch, eager to give me a taste of what he was learning from his Japanese clients. But once you start opening doors, your days huddling around “the old and settled” seem limiting and lifeless. It’s about stepping out and being fully human.

You can get a powerful glimpse of the thrust to evolve and fling open the doors to possibility in schools committed to innovation, like the Institute of Design (or “d-school”) at Stanford and the MIT Media Lab. These learning centers get students out of their silos of specialization by making all courses interdisciplinary, so that unexpected combinations start taking form. The goal at such places isn’t getting good grades or parroting the “right” answers, but risking the “stupid” question, learning from your mistakes, and sometimes entering a new frontier.

Of course, reaching boldly through reluctance or fear and towards possibility can have benefits everywhere.

If you think of your work in the same old ways, you will have the same old work. When you believe only what you’re accustomed to believe and tune out the rest, how could it be otherwise? You’re living in an echo chamber.

You don’t have to be like everyone else, stuck in conventional ways of thinking about your work.

It’s not just about finding “a job,” but finding “the right job for who you are.”

It’s not just about making money, but getting a better mix of rewards from your work—including a sense of purpose.

It’s not just about products and services the market already demands, but also about creating new markets.

It’s not just about someone else giving you a job; sometimes it’s about creating the right job for yourself.

If you’re not open to new (and better) ways of thinking about your work, you will never be able—step by step—to breathe life into them.

Open that door.

Recipe

March 29, 2012 By David Griesing 1 Comment

We all like feeling rewarded for work that makes things better. Many of us are finding this kind of satisfaction in social benefit games. At the same time, we’re also learning how to bring transformative change into the world by getting some practice first.

Your rewards include feeling good about yourself because of all you’re accomplishing and the abilities you’re developing while doing so. In social games like WeTopia, you reap other rewards too. There is pride in the growing productivity of your community, empowerment from your ability to support those in need, and your own increasing prosperity.

Games like this also bring the best ingredients of the for-profit and non-profit worlds together.

They give you the virtual experience of work where you can do well by doing good. They stir your imagination, and get you thinking about new kinds of work that you could be doing right now in the real world.

On the other hand, it’s disquieting to feel that someone is “behind our screens” watching us and gaining insights about human behavior because of how you, me (and millions like us) are playing these games. These social scientists and marketers are looking at how we respond to different sounds, colors and kinds of movement. They are even changing the variables we encounter in these games while we’re playing them to see if we do things differently or faster or better.

What’s going on here, and where is the upside for us in this kind of scrutiny?

Kristian Segerstrale is an economist and co-founder of a company called Playfish that makes on-line games. In an interview, he described the difficulty social scientists have traditionally had gaining reliable information from behavioral experiments because they can’t control the variables that exist in the real world. By contrast, in virtual worlds:

the data set is perfect. You know every data point with absolute certainty. In social networks you even know who the people are. You can slice and dice by gender, by age, by anything.

Segerstrale gave the following by way of example. If your on-line experience requires buying something, what happens to demand if you add a 5 percent tax to a product? What if you apply a 5 percent tax to one half of a group and a 7 percent tax to the other half? “You can conduct any experiment you want,” he says. “You might discover that women over 35 have a higher tolerance to a tax than males aged 15 to 20—stuff that’s just not possible to discover in the real world.”

What this means is that people who want to sell you things or motivate you to do something are now able to learn more than they have ever been able to learn before about what is likely to influence your behavior.

Being treated like ingredients to be “sliced and diced” has risks for us, but also possibilities.

None of us want to relinquish our freedom and become automatons, manipulated into doing what others want us to do. We do well to remember national experiments in social engineering, like the tragedy of the Cultural Revolution in China and the choreographed death spiral in North Korea.

But we also need to recognize the potential in this brave new world for good.

The behavior of millions of men and women whose voices had never been heard before was changed by lessons learned on-line, ultimately producing the Arab Spring.

The behavior of individuals facing repression every day in places like Iran and Syria is fortified by the virtual support of those who are struggling with them.

Your behavior, and the behavior of millions of people who are playing these social games, is being shaped and reinforced in similar ways. It is a training ground for changing the real world with new and better kinds of work.

Social benefit games are giving us a recipe for transformation—and the ingredients are getting better all the time.

Game Changer?

February 27, 2012 By David Griesing 1 Comment

I spent a morning this weekend in a virtual world that promised to teach me (along with each of my 440,000 fellow players) how to become a more productive and generous person.

The experience percolated my thinking about how to change good inclinations into good behaviors, and then make those good behaviors a more natural part of my life through repeated use.

But wait, there was more! Somewhere in the sweaty little palms of all these players, the unremittingly sunny experience also gave me a glimpse of what might be a whole new way “to get ready for” the kind of work where your personal rewards are bound up with the benefits that you bring to the world.

The repetitive activities in this virtual world didn’t feel like rote learning because the over-and-over-again was embedded in the diversions of what was, at least at the front end, only a game. Playing it came with surprises (blinking “opportunities” and “limited time offers”), cheerful reminders (to water my “giving tree” or harvest my carrots), and rewardsfrom all of the “work” I was doing (the “energy,” “experience,” and “good will” credits I kept racking up by remembering to restock Almanzo’s store or to grow my soccer-playing community of friends).

The social benefits game I was playing was WeTopia.

Where once we had to practice our altruism in the real world, it now seems possible for us to do so with a couple of mouse clicks.

(Yes, every one of those yellow, smiley-faced balloons is really a benefit you’ve earned, or are about to earn at your home, farm or factory!)

Can this kind of playful learning really help us to become more productive for ourselves, and more productive for others, in the real world?

That’s certainly WeTopia’s back-end—where the obligations I’d met, and the yields I’d obtained, were taken from this virtual world of chubby multicultural tikes and lite-calypso music and delivered to what looked a lot like their equivalents in the real one.

For example, watering my “giving tree” produces a “special seed” that (once planted) promises to “grow into a hot meal that I can send to the real world to help kids!” The credits I’ve earned from harvesting fields, building houses, or replenishing the bakery all are conglomerated into “Joy!” that is exchanged, by virtual magic, for real dollars and cents when I send it in a hot air balloon to real world charities. Whitney Food Pantry or Haiti Hot Meals 2 for hungry kids!, something called Homeless Children’s Care for kids needing a place to stay!: these were three of the places where I could share my Joy!—that is, after I’d “earned” enough of it to share.

(The exclamation points embedded in the total experience, along with endearing faces like these, help to ensure that it would be difficult for anyone to miss the relentlessly positive, and not entirely unpleasant, rush of generosity in all of this.)

Knowing that nearly 2 billion dollars of virtual goods are purchased on-line in the U.S each year, and that advertising is more tied up than ever with my Facebook experience, put me on the lookout for the funding sources that were helping me to convert all this Joy! into food and shelter for smiling, needy kids.

I didn’t have to look very hard.

While you can power the exchange between virtual to real giving by your hard work and growing skill at the game, you can also do so by buying “building blocks” or other virtual things with your (or your parent’s) credit card. Even when you decline to do so, I noticed that upon delivering my Joy! to the pictures of those smiling kids in Haiti, my currency visually merged with the contributions of the game’s sponsoring advertisers to put actual food on actual tables.

Whether “my” charitable giving came from my hard work, my credit card or one of my advertising partners, I received new goodwill and energy tokens “to do more good later on” in the increasingly complex and engrossing cycle of working and harvesting, giving and receiving.

WeTopia’s platform was interactive across my network. (Sending “gifts” to my Facebook friends would build my inventory of credits, while hopefully turning my connections into good-deed-doers as well.) Its format also tantalized by promising future fun, full of expectancy. (When you pick your strawberries in only 7.3 minutes, or 3.1 hours from now when your fountain starts spouting, all of these additional benefits will be yours!)

What I’m wondering is whether this kind of immersive on-line experience can change real world behavior.

We assume that the proverbial rat in this maze will learn how to press the buzzer with his little paw when the pellets keep coming.

Will he (or she) become even more motivated if he can see that a fellow rat, outside his maze, also gets pellets every time he presses his buzzer?

And what happens when he leaves the maze?

Is this really a way to prepare the shock troops needed to change the world?

Inaugural post

October 30, 2011 By David Griesing 4 Comments

The most important thing that I have in this world is my life.

One reason my life is important has to do with what I can do with it—the wonderful things I can accomplish when I make the most of it—both for myself and for others. We all have an opportunity to make something truly extraordinary out of our lives. But at the same time, this opportunity is constrained by the limited time that we have been given to realize it.

We spend a lot of our limited time working. We work because we have to, to make money, to give ourselves and those who need us a place to live and a measure of material comfort. But there are more life-changing opportunities to be realized through our work than what it can buy for us.

Work can be an opportunity to learn how to use our talents to become more productive. It can be an opportunity to test our capabilities and, by doing so, gain an increasing sense of personal power: to discover the difference we can make when we’re firing on all cylinders. It can be an opportunity to fill the shoes we were born with.

Work is also an opportunity to join our productivity with that of our co-workers to make something of value. What our work produces can have value in the marketplace, namely, the goods and services we have come to either need or want in our consumer-driven society. But our work can also produce value at a deeper level. Our work can help to make the world the kind of better place that we want it to be.

Many of us expect little more from our work than a paycheck, some pleasant interaction with our co-workers, and a vague sense of accomplishment at the end of the day. We don’t expect our work to give us a higher sense of self-regard because of how capable we are becoming by doing it. We don’t expect our work to further objectives we care about or to help change things for the better.

Given the limited time we are given to realize the opportunity in our lives—and the huge amount of our time that we spend working—we should all be expecting more from our work. And when our work isn’t meeting our expectations, we should start thinking about creating the right kind of work for ourselves.

This blog is committed to thinking about what we should expect from our work, what we need to do to clarify those expectations in our lives, and how to create for ourselves the kind of work that meets those expectations when we can’t find it elsewhere.

Work Today
On September 22, the U.S. Census Bureau released figures showing that one in three young people, ages 20 to 29, were unemployed. With a national unemployment rate hovering around 9%, the actual number of Americans who want to work but can’t find jobs may be closer to 20% of the workforce (or roughly 60 million Americans!). The lost opportunity is simply staggering.

I am writing this from Philadelphia, which now enjoys the unfortunate distinction of being the Poorest Big City in the United States. According to the same Census figures, 27 percent of Philadelphia’s residents, and more than one third of its children, are living below the federal poverty level. In some of our neighborhoods, the unemployment rate approaches 50 percent. Philadelphia also has the lowest percentage of college graduates. With only one in ten of those students who entered our public high schools in 1999 completing college, there are far too few low level jobs available for the rest. It is like waters building behind a dam.

A discussion I had a few years back made these statistics more personal. I wanted to write to City gas utility customers about a plan I had for lowering their gas costs for things like cooking and heating. As the discussion went on, my thinking changed rapidly from what to say to how.

While I knew that a third of Philadelphia’s residents cannot read at all, I learned that even more have such minimal skills that they can read little more than the labels on products in the grocery or drug store: Heinz ketchup, Tide detergent. In other words, as many as two thirds of our residents may be unable to comprehend two straightforward paragraphs. So much for sending the utility’s 500,000+ customers my carefully reasoned attempt at communication.

At this point, my mind wandered to political campaigns in India, where the principal communication with millions of its poor and illiterate voters involves little more than the display of recognizable symbols, like a clock (the National Congress Party), a hand (the Indian National Party), or a lotus flower (the Baharatiya Janata Party). I realized that if India’s economy is “emerging” from this primitive state, our’s may be “slipping back.” In what would have been a first for Philadelphia’s natural gas utility, it occurred to me that I could have used a stove with dollar bills jumping out of it to get our customers’ attention, but where I would have gone from there with them remains a mystery.

Shockingly widespread poverty and low literacy disable Americans from becoming productive. For a nation preoccupied with worker productivity and gross national “product,” the lost opportunity this represents (and its associated costs) are unacceptable to me and likely to many others who are reading this. But poverty and illiteracy, that is, particular social problems, are not the aim of this conversation. The aim here is to care about, and then do something about whatever realities you find unacceptable in the world today as an integral part of your work.

Many seeking jobs here in Philadelphia (and elsewhere) are not in the pool of permanent unemployment occupied by people who are unlikely to find or keep a job in America’s economy today. These are unemployed Americans who read and hold high school diplomas and college degrees, and already have valuable skills and job experience.

This waste of our working potential is a further crime, but unfortunately we are far from being out of the woods. Lawrence Katz, an economist at Harvard, recently said: “The labor market has shown absolutely no recovery. There’s no scenario in which the labor market doesn’t continue to need help three to four years from now.”
Beyond what I have already said about the priority of realizing the promise in our lives through our work, today’s employment market may provide an additional argument for those of you who still need convincing. Its harsh realities may provide the final catalyst for you to start thinking about the nature and quality of your work in a whole new way.

If you cannot find any work with established employers—let alone fulfilling work—then it may be time to start thinking seriously about creating the right kind of job for yourself. (Necessity is the mother of invention. And we are, after all, a nation of entrepreneurs.)

Once you start looking to yourself for a job, why not give yourself a job that is both productive and fulfilling. There is lots of work that needs to be done to improve the world as you see it, and much of it will make you a happier and more fully realized person while doing it.

From this vantage point, the current employment challenges will involve some different mechanics than the usual job search: how to bring your energy, talent and imagination to the work that you create for yourself, and how to “make a living” while doing it.

Work That Makes You Feel Good About Doing It
Philosophers since Aristotle have committed a lot of words to describing the kinds of experiences that make us feel fulfilled in our lives and in our engagement with the world around us. They have generally concluded that we gain a sense of wellbeing when the way we live has both meaning and purpose.

Recent data is confirming their traditional wisdom. Industrial psychologists have begun to prove empirically that workers need to feel that their work has purpose and meaning for them to also find it satisfying. At the same time, professionals in a range of health-related fields are demonstrating the measurable benefits to both body and mind that result when the way that we work and live has these two components, making us feel productive and fulfilled. (We’ll be looking at several of these studies in a later post.) The first element that must be present for us to gain a sense of well-being from our work is dynamic in nature.

As suggested earlier, work has meaning and purpose when it involves your becoming someone who is smarter, more efficient or more energized, and as a result, more capable than you were before you started doing it. This kind of work likely produces something of value for the business you are in (and you get paid either a little or a lot for doing it), but it also adds to your self-confidence and skill. Accordingly, this kind of work tends to increase productivity in two directions: yielding not only higher returns for your workplace but also for you in terms of personal empowerment.

Work that has purpose and meaning also brings you closer to meeting important personal goals. While this includes financial independence and being able to provide for those who depend on you, it also involves accomplishing broader objectives that you care about. They can be internal to the workplace, like collaboration. Or they can extend beyond it, to external objectives: Protecting the environment. Maintaining a level playing field for all when it comes to opportunity. Providing access to safe housing, to adequate healthcare or nutrition. Mandating transparency in the political process or in the financial markets. Believing that everyone deserves a basic quality of life. These are the kinds of commitments that reflect your values: the principles that influence important decisions in your own life and in your engagement with the wider world.

Your work can vindicate your values, and make the world into what you believe will be a better place, in several ways. The nature of the work itself is one. What you’re making, or the service you’re providing, can have this sort of upside. In other words, those who buy your products or use your services may become smarter, healthier, able to communicate faster or travel more comfortably, have warmer houses or produce less pollution than they did before because of your product or service—and you may feel good about that.

Another way your work can further your values is how it’s being done. Does the place where you work improve the community where it’s based? Does it treat its employees, customers and suppliers fairly? Does it play a socially responsible role in its industry?

The value-charged goals we have as individuals are either met or disappointed in our workplaces today. We are either becoming more capable and more powerful as individuals when we do our jobs or we’re not. When you come to the realization that your work is making you feel neither productive nor fulfilled, it is time to think about creating the kind of work that will brings you returns in terms of job satisfaction and personal wellbeing. This kind of work is an opportunity that each of us has to make a living while living a life that is worth living.

Taking Everything Too Seriously (or Not)
Because our discussion here will often be about serious things like work and values, becoming happier and more productive, and even finding the so-called “meaning of life,” there will always be a risk that I will start taking myself too seriously (or one of you might find yourself unintentionally doing the same) while we’re in the middle of this conversation. After all, the stakes are high and time’s a-wasting.

While these are all things that matter and need to be talked about, I would also like for us to have this conversation without breast-beating, pontificating, I’m right/you’re wrong, I’m smarter than you are (or all of those people are over there)—that is, without the edge in the voice that tends to creep in whenever we leave the realm of small consequences for the realm of big ones.

How exactly can we do this?
There are several possible ways. You could leave this conversation to get a dose of balance, sanity and humor by taking your search engine to another page entirely. (I’ll recommend some interesting destinations from time to time.) You could also just close your screen and find some domestic source to restore both balance and perspective. But I’d rather that you take a moment to get a grip right here and quickly rejoin our conversation. For this purpose, I will always try to provide at least one place on this page (and eventually more) where you can go to get “Back in the Moment” and balance the seriousness and passion of our quest with a smile.

The animated Introduction “Connecting Your Values to Your Work” provides a slightly different angle for looking at what we’ll be discussing in these posts—as well as some basic information about why I wanted to have this conversation in the first place. It’s the same water, I think, but with some bubbles added to give it a lighter finish when it’s needed.

The words of Francois VI, the Duc de La Rochefoucauld and Prince de Marcillac—or just “La Rochefoucauld” as we have come to know him today—are also helpful in this regard. Among his Collected Maxims and Other Reflections (1678), La Rochefoucauld included the following:

Virtue would not go far if vanity did not keep her company.

When we are in touch with them, our principles do require some arrogance, along with more-than-a-little vain posturing and righteous indignation if they are to help us prevail and make a difference in the world. It is a way that you speak truth to power. But at least for purposes of our strategizing together in this discussion, there is a more productive balance to be struck. Thanks in advance for helping with that.

Inaugural post

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