The Next Crisis Will Be a Terrible Thing to Waste

September 30, 2019 By David Griesing Leave a Comment

(photo by Markus Spiske temporausch.com @pixels)

We are moving into less settled times both here and in the rest of the world. Several different storms are gathering along the waterfront today:

– in politics, with gridlock both breaking down and intensifying over impeachment and the future course for America, in the UK over its relationship with the rest of Europe and what it wants for itself, in the battles between populists and traditionalists elsewhere;

– in economics, with weakening global prosperity and the likelihood of a financial pullback that will affect almost all of us as the fundamentals weaken;

– in the environment, with increasing alarm over the current effects of global warming, the longer-term outlook for the health of the planet, and state actors’ halting efforts to respond to the challenge;

– in the world order, with a rising China, a demoralized and divided West, and a handful of nations around the edges that are both willing and able to take advantage of the uncertainty; and

– in the prevailing spirit, perhaps the most impressionistic of these storms but potentially the most powerful, as pessimism, alarm, hysteria, backlash and hostility get reduced into urgency in their boiling cauldron—a drive to do something, anything to move off the dime.

The silver lining is that chaos, confusion and uncertainty also provide opportunities. When you’re clear about the priorities behind your work, your chances to advance them are always greatest when the storms finally break as long as you’re ready to rebuild the storm-tossed world in the ways that you want. Now is the time for getting ready, because the chances to address our most pressing problems–and the rewards for us and others that can flow from that–may never be greater.

When the work we do helps us realize our priorities, it becomes more purposeful and satisfying.  As I argued here last week, in many of our jobs it is both possible and desirable to align our priorities with that job’s broader objectives. Improved health. Greater fairness. A more sustainable way to live.

In other words, it’s tying what you want yourself to almost every job’s higher purposes. Not only does the alignment reduce friction between you and those impacted by your work, it can also produce an esprit de corps with your bosses, co-workers, customers, suppliers and members of the broader community as they support your efforts. You’re experiencing the shared benefits of a productive community while taking home both the pride and satisfaction that comes with it.

Of course, another essential of “good work” is its future focus: anticipating circumstances that might enable you to take bigger-than-usual strides towards realizing common priorities. It is being aware of the obstacles and opportunities today so you are ready to act when the storms break and the lay-of-the-land shifts, weakening those obstacles and providing those with a vision of the future a path for realizing it. That’s because everyone who has weathered the storm wants to put the pieces back together and is unusually receptive to putting it all back together in some better way.

Realizing your particular work ethic in times of crisis has almost nothing to do with luck but everything to do with your mindset and plans. It’s having a vision of the better future that you want, keeping your eye on that goal line as the game degenerates into chaos, and, when everyone is finally able to listen, inviting your fellow survivors to help in rebuilding something that you’re convinced will be more durable and sustainable than all of you had before. At such times, aligning your personal priorities with a higher, common purpose will not only be satisfying for you, it can also make changes that seem impossible today, possible tomorrow.

My priorities (in search of this broader resonance) would include the following:

Thriving workers, families and communities.  Most of us have jobs as citizens of democratic countries with capitalist economies. We regularly make our preferences known by choosing leaders who share our priorities. As citizens during unsettled times, what kinds of change would we support and priorities would we pursue?

In large part because “thriving workers” are the foundation for other kinds of positive change (such as reducing income inequality, gaining affordable health-care and safeguarding the environment in our communities), I’ll be looking for leaders with the courage to say they are foregoing other “hot button” reforms to invest in retraining today’s workforce for a more automated world; to support trade buffers so that workers here don’t lose their jobs to cheap foreign labor when they’re compensated more fairly or work under safer conditions; and to support new public policies like bolstering the economic security of low-wage workers by supplementing their incomes through payroll deposits, thereby encouraging their continued work and improving their chances to start building wealth for their families and communities.

We don’t hear politicians making hard choices between costly alternatives.  Or willing to make the engines of capitalism more democratically-driven by ensuring that working men and women have a larger seat at the table with business owners. In the wake of the economic storm that’s coming, there will be many citizen-driven opportunities to support leaders who are eager to rebuild the future on the backs of thriving workers, while admitting that to realize that goal means putting many other goals on a back burner. It should also be a bi-partisan issue. As citizens, our focus and support can help them to accomplish this one important thing as the political process bottoms out and it struggles to identify new, common goals.

Environmental stewardship. As Alain de Botton argues persuasively (and often amusingly) in The Pleasures & Sorrows of Work it can be difficult to understand the wide-ranging impacts of your paying job given the global supply chains that feed it and the distribution networks that bring your “goods or services” to consumers. Difficult yes, but hardly impossible.  Among many other things, De Botton invites us to learn more about the consequences of our work, both for better and for worse. I’d argue that when we do, we’ll be able to see “how we can work better in the future” in a common light that includes “greater environmental stewardship.”

Is the product I’m selling or helping to sell, is the service I’m providing and the ways I’m providing it, improving the health of the planet or reducing it? Raising consciousness in the workplace about an issue like environmental stewardship provides opportunities for alignment with others–including bosses and even owners—who may share your concerns. The accelerating storm of today’s climate debate and the quest to find our way out of it will likely present many opportunities to change business practices (and even nudge them in groundbreaking directions) where we work.

Righting the balance between people and profits. Connecting your paid work to its wider-world impacts is not just limited to environmental stewardship. As global economies get roiled and we begin to look beyond these upheavals, we can be thinking now about how our jobs can provide greater benefits to us and our communities and not simply about how we can assist business owners in becoming profitable again. To ensure that you and I are not merely helping to restore the profit-dominated status quo after the next recession, we could be learning now how to connect our labor to “more of its fruits” than higher corporate dividends.

As I argued last March, administrators of a global education test are using that test to assess independent thinking, collaborative problem-solving and building better communities. On the theory that we “treasure what we measure,” students globally are now building these aptitudes in their classrooms because they will ultimately be tested on them.

By the same token, employers could assess (and reward) their employees–and be assessed themselves–for “aptitudes” beyond profit-making, including their success at tying company productivity to greater community benefits. For example, workers could push their companies to retain them (even with reduced hours) instead of firing them during economic downturns because policies like this maintain stable communities, or to take less profit from a product or service if it will keep a job here instead of losing it to a foreign worker. Moreover, employees who can demonstrate that they have strengthened the company-community bond would be rewarded for doing so.

The groundswell for this broader focus needs to come from forward-looking employees as well as executives and owners, and the time to be thinking about more community-oriented work assessments and broader exercises of corporate responsibility is now.

After we’ve weathered the next downturn, are looking for better ways forward and desiring greater corporate accountability for common problems—that’s when you can stand up with your new way to determine economic success.

That’s when you can argue that what’s good for the company needs to be good for the community too, and that the economic fallout might be reduced next time if the broader community were part of the equation from the start.

That’s when you can gain even more pride and satisfaction than is usually available when you help to solve common, work-related problems, because now you’re helping to humanize the foundations of democratic capitialism itself.

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We are far enough today from the economic recession that began in 2008 to gain at least a measure of historical perspective. Two new books are arguing that Barrack Obama was so eager to restore economic stability and the health of the American banking industry that he failed to “use” this crisis (as FDR had used the Depression) to seek fundamental—and to these authors—necessary changes to the country’s economic policies.

For example, in the course of re-building America’s way out of the last recession, they observe that Obama (like Clinton before him) never challenged the economic imbalance between the corporations and ordinary working people that had been a hallmark of the Democratic Party from the 1930s through the 1980s. When it came to punishing wrongdoing, Obama refused to insist that the bankers who had profited from the bubble they had created in the housing market be held accountable. When it came to economic initiatives like the Affordable Care Act, he favored market solutions over government policies and direct interventions (unlike the alphabet soup of initiatives during the Thirties or The Great Society programs of the Sixties).

According to Reed Hundt’s Crisis Wasted (out last April) and Matt Stoller’s Goliath: The 100 Year War Between Monopoly Power and Democracy (coming in mid-October), Obama sought to preserve the pro-business status quo rather than rectify the economic imbalance that disadvantaged workers, families and communities while benefiting the American business owners who held (and continue to hold) a disproportionate share of the country’s wealth.

I agree with them that a crisis is a terrible thing to waste, and that the last one was a string of opportunities neither taken nor pursued. None of us should be willing to waste the next one.

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I’m defining a “crisis” here as a ground-deep unsettling of prior certainties. A political/economic/environmental/moral crisis tends to prove that “the ways we used to do it” are no longer working and, for a brief window of attention and opportunity, regular people are willing to explore (and even support) both different and better ways forward. It’s why from the perspective of our work, we need to be ready with arguments, data, plans, hope and visions for the better world that each of us wants when that window finally opens.

We don’t need to agree on the changes. (The bold-faced objectives above just happen to be some of mine). But I’d argue that all of us need to be active parts of the conversation, even when it’s full of anxiety and has a fevered pitch. Because it’s when your work really can “change the world” and when the personal satisfactions and sense of purpose that come with it can be similarly transformative.

In 2016, a group of forward thinkers who were clustered around the University of Sussex in the UK created educational materials for anyone who is interested in seizing the opportunities of a world in flux. Those materials begin with powerful examples from history where:

– radical changes occurred in disruptive times that would not have been possible otherwise;

– to nearly everyone’s surprise, immediate changes were accepted by the public fairly rapidly; and

– longer-term improvements followed, with some expected and others exceeding expectations.

The Sussex materials also describe how, in a host of practical ways, change-agents can capitalize on the opportunities crisis presents and maintain forward momentum.

There is a broader discussion of their approach and a link to additional materials here. If you’re interested in readying yourself to take full advantage of the opportunities after our gathering storms break and the re-building begins, I think you’ll find their approach empowering.

Our work can always be aligned with deep motivations and high purposes, but the rewards are never more satisfying than when you’re helping to build a better world out of one that may be ending.

This post was adapted from my September 29, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

Making Our Jobs as Big (or as Small) as Possible

September 24, 2019 By David Griesing Leave a Comment

We bring our priorities into our work–making it more purposeful and satisfying–by using our capabilities more deliberately and by demonstrating our values when we do our jobs.

Our basic “capabilities” include our personal autonomy (or the drive to realize our gifts) and our generosity (or encouraging the autonomy of others who are touched by our work, from co-workers to bosses, customers, suppliers and the broader community that supports our efforts).

Our “values” are moral intuitions (or feelings) that frame our experiences and help us decide how we should respond to them. Examples include freedom, fairness, equality, personal security, an ordered life or the sanctity of living things. For each one of us, some values more than others provide quick, intuitive signals that guide us as we try to figure out how to interact with the world around us.

Work is more satisfying when it engages our capabilities and serves our values, because they are among our most basic priorities.

When talking about these ideas, people often ask me: “On a practical level, how do I align my priorities with the work that I do everyday?” It’s often followed by a second question: “What if my employer’s priorities are different from mine—won’t this put us at odds with one another?” My quick answers are as follows.

Alignment of personal priorities with job priorities usually comes down to your mindset: how you see yourself in that job. Is it doing the bare minimum, “staying within your lines” and keeping your eye on the clock so you can leave for home after you’ve put in your time OR do you pour yourself into that job, finding opportunities for your priorities either within or right along side the priorities of whomever you’re working for? In other words, how hard are you trying to find more satisfaction in every job that you do?

Sometimes these alignments are nearly impossible, as in my recent post about gig-economy workers at Uber and Amazon. At each of these companies, the capabilities of their ride-hailing and delivery drivers are being exploited instead of respected. Uber’s and similar companies’ business models depend on offloading as much risk and cost onto their workers as possible. These workers’ recourse? They have to look to governments (like California’s) to safeguard their basic priorities on the job, leave those jobs altogether, or tamp down these basic drives because their economic necessities override the personal costs.

On the other hand, in many jobs it is both possible and desirable to align your priorities with those of your employers and others who benefit from your work. It is what organizational psychologists have called “job-crafting.” When you bring a suitable mindset to your job—when you ask, “how much instead of how little can I make out of it?”—many jobs become opportunities to build more satisfaction, and even fulfillment, into your hours spent working.

After elaborating on job-crafting and my own take on it, I’ll share some fateful testimony from two practitioners of “this highly practical art” from an interview I overheard while on the road earlier this week.

The Opportunity to Job-Craft More Rewards Into Your Work

Amy Wrzesniewski, a psychologist at Yale’s School of Management was talking about job crafting on a terrific podcast called Hidden Brain this week. I hadn’t heard this episode, but a regular reader wrote me about it (thanks Joe!) and listening reminded me of how long so-called industrial psychologists (who study our behaviors and expectations around work) have been tinkering with the boundaries of our jobs and the perceptions we bring into them.

Take (as Wrzesniewski did) a janitorial job cleaning a hospital. Let’s also assume two different men filling that job: I’ll call them J and B. Both were hired to show up at regular times and keep the floors and available surfaces in their parts of the hospital clean. With the tools and working hours available, they can clean everything they’re responsible for in their 5-day workweeks. The following Monday, J and B each start the same circuit over again.

Let’s assume that J always does what’s expected of him without complaint, but rarely does more than is required. Viewing his job as a paycheck, he’s hardly fulfilled by it. Instead of satisfaction at the end of a workday, he’s more likely to feel a tinge of resentment, that it’s beneath him to clean up after other people, but he needs the income so he puts up with the indignity and has done so for twenty years. J rarely interacts with the hospital staff or patients, although he understands that keeping the place clean contributes to the overall mission of the hospital, which is to help people to stay alive and hopefully get well.

B couldn’t see his job more differently. Feeling that he’s part of a team improving patient outcomes, B regularly makes a point to give a cheerful word to patients he’s noticed have few visitors, will go the extra mile to clean parts of his area that no one else seems to be getting to, and gives staff members he’s known for much of his working life words of encouragement when he senses that they’re feeling down. Unlike J, B connects his job to something bigger than himself—promoting the health of everyone who is around him everyday—and goes home with both satisfaction and pride that he’s contributed to the hospital’s mission along with a paycheck from it.

B accomplished this by “job-crafting” the way he sees his work and the importance of it in the broader scheme of things. From my perspective on work, he has also engaged both his capabilities and his values when it comes to service and community in order to gain additional rewards from it. As podcast host Shankar Vedantum put it, there are people who quit their jobs when they win the lottery and others who still want to work. B might keep working because the rewards he brings home aren’t just monetary ones.

After 25 years of studies in the psychology journals—from scholars like Arnold Bakker, Maria Tims and Justin Berg as well as Wrzesniewski—there seem to be three different approaches that workers take when “crafting their jobs.” Sometimes they rearrange how they characterize their job responsibilities, emphasizing certain aspects over others. Is a chef simply cooking a meal that her customers will keep paying for or is it far more important to her that she’s creating plates that are pleasing to the eye and producing delightful experiences for friends who keep coming back? One is a successful economic exchange while the others are more than just that.

A second approach focuses not on the end product but the interactions that help to produce it along the way. Instead of B deriving meaning from making the floors shine, he finds it in those interactions with patients, visitors and staff along the way.

The last approach is how you see yourself on the job. J would say, “I am a janitor” or define himself apart from this job altogether if asked “what do you do?” B on the other hand might say proudly, “I am an ambassador for the university health system, creating an environment that promotes the healing process,” and really mean it.

In a post from last February, I made an argument that uses terminology from economics and ethics instead of psychology to try and prove a similar point. When you take responsibility for your job satisfaction and don’t expect somebody else to provide it, you act like a stakeholder instead of an employee. Because job satisfaction is important to you, you collaborate to solve work-related problems that involve everyone (co-workers, suppliers etc.) and everything (like the communities and environments) that your work impacts. The compensations that follow are always more than the paycheck attached to your job description, because you’re consistently investing your effort into yielding a more satisfying job experience by addressing what’s important to you and to others.

I’m Bringing You More Than Tomorrow’s Weather

In a week that was dominated by students demanding that older generations take bolder steps to ensure that they have a livable planet in their future, it’s worth noting that most people still fail to recognize that rapid global warming is one of the most important problems confronting them. Until a proper majority engages with this problem politically, policy makers will simply avoid taking the necessary actions. Perhaps no American workers see the need to engage more of the public—while also having the ability to engage people effectively–than the men and women who bring tomorrow’s weather to millions of people who have little scientific background or knowledge in their communities.

When I overheard on the radio a conversation with two meteorologists a couple of days ago, it was clear that these weather reporters (along with increasing numbers of their colleagues) are engaging the public on the imperatives of climate change by grounding their daily reports or 5-day forecasts in statistical evidence that goes back (or extends forward) 20 or even 100 years where they and their viewers live.

They might ask: how many unusually hot days did we use to have in July or unusually destructive storms in September, and how many are we having now–before providing the relevant numbers. These men and women are accustomed to explaining climate-related information to non-scientists—so they’ve already developed more skills and gained more trust than perhaps anyone, in any other line of work, when it comes to placing the recent developments involving weather and climate in a meaningful, scientific context. Moreover, by sticking to hard data and avoiding political “calls to arms,” they are building audience knowledge and engagement while maintaining their impartiality.

When these meteorologists make the deliberate effort to locate today’s weather in a much larger story (instead of just sticking with whether their listeners need to bring umbrellas to work tomorrow), they are “job crafting” or “taking responsibility for common, work-related problems” far beyond the media contracts that they’ve negotiated. In other words, they could easily “get by with less” but refuse to do so. Both interviewees made clear how much providing a broader context for their weather reports was enhancing their job satisfaction. It was also clear how much of an impact they and a growing number of their colleagues are having when they engage the public with a problem that has long been too difficult for most non-scientists to understand.

Mike Nelson, the chief meteorologist at ABC 7 in Denver, and Amber Sullins, in the same role at ABC 15 in Phoenix, both see themselves as providing this bridge. Each realized that they needed to locate their weather reports in a climate-change context when they were confronted with new generations (Sullins having a daughter and Nelson a grand child). Nelson explained that even with only a few minutes on air, telling a broader or deeper story than tomorrow’s weather “is not as difficult as you might think.” If he knows in advance that his producer has a story about the fire season or current drought, he can work in an “explainer” about the 2-degree increase in temperatures in Rocky Mountain National Park over the past century or how ,at this rate of increase, the “climate in Denver in the next 50 to 70 years will be more like Albuquerque, New Mexico.” Sullin does much the same for her viewers when she explains the 115 degree day today by noting that prior to 1960, there were only 7 days this hot every 20 years, while in the current 20-year period, there have been 42 of them. They’re providing viewers with some relevant facts and leaving it to them to figure out what to do about the picture they paint.

Nelson says there is occasional blowback even though he sticks “to physical science instead of political science.” But he adds that for every complaint or attempt “to bully him,” there are 20 audience members expressing their gratitude. Since people are inviting him into their living rooms, he feels it’s “his responsibility” to tell them the whole story. Sullins also feels she is building an additional level of trust with her audience, explaining how the positive feedback she gets from emails and Facebook posts are continuing and broadening the conversation. As viewer’s grapple with the issues, she sees “more wheels spinning in their heads” and their pursuit of even more information. Both Nelson and Sullins are actively working with new meteorologists too so they can learn how to provide this broader context in their weather reports and avoid having their new careers derailed by a political backlash. More than “weather reporters,” Nelson and Sullin see themselves as “educators” of both their audiences and their younger colleagues.

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In a post of mine last May called “How to Engage Hearts and Change Minds in the Global Warming Debate,” much of the answer seemed to depend on how much those hearts and minds trusted the messenger who brought them the information. According to one poll I cited, that need for trust comes from the fact that only 60% of Americans think that global warming will affect the US, only 40% believe that it will affect them personally and 2/3rds never talk with anyone else about what lies ahead. Addressing climate change is still not on most people’s list of priorities, but letting trusted people “in their living rooms” to talk about it could change that.

As long as a group trusts you enough to ‘give you the floor and listen to what you have to say,’ you’ll likely engage them in your argument when it’s grounded in your values, demonstrates your care about where the group is headed, and provides a glimpse of a better future for all of you if you succeed in persuading them.

Meteorologists are “job crafting” their weather reporting and “taking responsibility” for educating their viewers who have found “what’s at stake” and “what can be done about it” difficult to understand until now. They are bringing their already trusted voices to a broader definition of their current jobs because it’s filling them with pride and they know that by doing so they could be making all the difference in the world.

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Notes: I just started publishing some of my weekly posts on Medium, an on-line opinion network, and my recent post on Uber drivers and Amazon packages was featured by its Business and Economy editors this week. Stories on Medium are usually available behind a paywall, but it you want to see my post or check out the site, here is a link that will get you there for free. (Of course, it would be much appreciated if you give it a quick read and check out the new pictures when you visit!)

This post was adapted from my September 22, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

The Discipline of Limits

August 5, 2019 By David Griesing Leave a Comment

Creativity needs limits, like when it happens within a window frame. Accomplishing anything worthwhile needs limits too. But it’s remarkable how little what we hope to achieve is constrained by our limited resources and true priorities.

When you step outside and it’s 109 degrees in the full bloom of humidity, those limits are dictated by the weather—and it’s a sweaty, grungy mess to fight them. The only workable solution is to pare back, accept what you cannot change and adapt to it. What a relief it was recently to put some of my “To Do List” items into a box called “September.”

Our hopes seldom conform to reality however. In watching the presidential candidate debates this week, many of the visions on display seemed unconstrained by limits. Limited tax dollars. Limited attention spans. Limited appetites for 4 more years of disruption.

30 seconds to respond to a complicated debate question deprives every answer of context, but even when you dig into these politicians’ policy pronouncements, they tend to be individual, grand proposals as opposed to a considered appraisal about how all of their promises could ever be realized. A workable vision says: “I’m going to try to achieve this one big thing with the understanding that I won’t be able to accomplish this, this and that.” Instead, with many candidates, it seems like they want us to believe that they’ll deliver every pie they’re throwing into the sky.

In one of the working chapters of my book, I ask readers to use their journals to list the 10 most important things they are working for. As examples, I propose things like: sending your kids to the right school, buying a home of your own, or having enough time each day to play with your dog. Limiting your choices to 10 is the challenge, because what doesn’t make your list is as critical as what does. Since none of us can “have it all,” the reality (and the magic) comes from how you negotiate the trade-offs. You are deciding what is most important to you and, by necessity, what is less so.

While thinking about writing to you this week, I came across the following on Twitter. It is from the Collaboration Fund, a venture capital firm based in New York City that describes what it does with a clever tagline: collaborative = (people x stuff) + new technologies ^ creativity. On July 24, @collabfund posted these alternate ways of feeling rich:

Alt forms of rich:

You can go to bed and wake up when you want to.

You can buy any book you want.

You have time to read those books.

You have time to exercise.

A short commute.

No dress code seven days a week.

Liberal use of the thermostat.

Somebody @collabfund was using the month of August to look at what is important to them, and (it seems) what is less so.

When a motion detector senses someone passing by, the balls move in an accompanying wave motion. Dutch studio Staat designed this window (along with the others pictured here) for Nike at Selfridges in London.

Department store windows present endless opportunities to maximize creativity within limits. It’s what’s included and everything that’s not.

By necessity, you have to tell your story within the window’s frame, and one of the genius elements in this Nike campaign is how they’ve interactively included everyone who is walking by in their frames. The image on the top of the page shows the designers inviting passersby to stand on the illuminated spot, jump as high as they can, and see their effort—in comparison to every other effort—light up on the window’s scoreboard. The step-by-step wave action of the colored balls above is another demonstration of how much can be accomplished within the farther limits of a street-facing window.

This is also the genius in every values framework, whether it belongs to Montaigne, Spinoza or Henry Adams (three that resonate strongly with me) or in the working equivalents that everyone who grapples with a “most important to me” exercise comes up with. It’s a winnowing of priorities.

Frameworks like this generally start with one or two key values that dictate the kinds of things that people identify as foundational for them. If you start with a value like “personal freedom,” certain priorities tend to follow. “Material security” would have you pursuing a very different set of goals with your limited time and effort, while “a healthy world” would yield other benchmarks, like lots of exercise and time outside..

Once you adopt a values framework that fits you, its discipline imposes the necessary limits. If I am focusing my energy and resources on this, I either cannot do this other thing at all, or have already accepted that it will be accomplished with the time and energy I have left. When it’s operational, a values framework imposes its equilibrium like a 109-degree day.

One of the reasons I became interested in ethics is that sometimes/ oftentimes I want to accomplish everything I’ve put on my plate. It’s a recipe for meltdown because you’re always behind your own 8-ball. So at the same time that I’m drawn to ambitious people with compelling visions, I’ve learned the hard way to be skeptical when it sounds like too many dreams and too little reality.

This hard-fought wisdom is why I loved parts of Christopher Demuth’s recent speech to conservative policy makers. Demuth is a distinguished fellow at the Hudson Institute, an organization that “challenges conventional thinking and helps manage strategic transitions to the future.”
Demuth’s speech was about the advantages of nationalism, and I found that it effectively challenged my more conventional thinking, particularly when he said:

An important virtue of the nation-state is that it is a constraint. The contemporary peaceable nation takes what it is given—its borders and territory and resources, its citizens and tribes, its affinities and antagonisms, its history and traditions and ways of getting along—and makes the most of them….

One of the most arresting features of modern life in the rich democracies is the pervasive rejection of the idea of natural constraint. One sees this throughout culture high and low, social relations, and politics and government. Where a boundary exists, it is there to be transgressed. Where a hardship exists, it must be because of an injustice, which we can remedy if only we have the will. Today’s recipe for success and happiness is not to manage within limits and accommodate constraints, but to keep one’s options open….

I do not know where this impulse came from. Perhaps wealth and technology have relieved so many age-old constraints that we have come to imagine we can live with no constraint at all. Whatever the cause, it is a revolt against reality. Resources are limited. Lasting achievement is possible only within a structure. My own favorite field, economics, is out of favor these days, but it has at least one profound truth, that of opportunity cost: Everything we do necessarily involves not doing something else….

The American nation-state is rich, powerful and less constrained than any other, yet it is much more constrained than we have led ourselves to believe. Thinking of ourselves as a nation-state is, as Peter Thiel has observed, a means of unromantic self-knowledge. National conservatism, by directing our attention to our nation as it is—warts, wonders and all—is a means of reminding ourselves of our dependence on one another in the here and now, and of facing up to the constraints that are the sources of productive freedom.

Does this mean we can’t aspire to do better within our national boundariess? Of course not. At the end of the day, it simply means that in governance—as in our lives and work—it is a question of advancing productively on what’s most important to us much closer to home.

In this regard, I’d argue that those who aspire widely and dream expansively in politics are like the dissenters in my June 3 and June 10, 2018 posts, pulling “the less-decided middle” in their direction. On the other hand, these dissenters are rarely the ones who can also bring enough citizens together so we can move forward and actually accomplish something. That kind of consensus building requires a different skill set entirely, and it’s that unromantic man or woman who can help us “manage within our limits” that I’m hoping to find in the current crop of candidates.

As for my priorities as a citizen, I believe that above all else the franchise that is American democracy needs to be re-built. While one exception for me to Demuth’s nation-focus would be climate-change (given its global reach and implications), my over-arching citizen priority is to rebuild this country’s internal dynamics. To do so, economic policies that actively support thriving communities and families need to be implemented, with active contributions coming from businesses and employers in the ways that they used to after World War II. I agree with several of Oren Cass’s and Shoshana Zuboff’s observations in these regards, discussing his ideas in A Winter of Work Needs More Color and both of their ideas in The Social Contract Around Our Work is Broken, posts from earlier this year.

Within the frame of thriving communities and families, we’d go to work rebuilding our public infrastructure of roads, bridges, dams, harbors, airports and other mass transit because we depend on our built environment everyday–and it’s falling apart. Our social foundations could also be strengthened in various ways by new, clean energy policies.

Wall Street Journal columnist Greg Ip recently argued for pursuing cleaner energy through market mechanisms like taxes and emissions caps instead of massive government interventions that gamble (often wrongly) when picking winners in a complex marketplace like this and end up being many times more costly.

To many Green New Deal advocates [who want to eliminate fossil fuels altogether in the short term and throw the full weight of the government behind that effort], this isn’t good enough. Replacing coal with natural gas only reduces carbon-dioxide emissions; it doesn’t eliminate them. [However,] this misses the point. The climate doesn’t care if we eliminate a ton of carbon dioxide by replacing coal with natural gas or solar power. But taxpayers and consumers do care. So long as money is limited, each dollar should purchase the largest emission reduction possible. And the market will always be vastly better at this than regulators because it will find solutions that regulators have never thought of.

Once again, his argument is for acting as productively as possible within our limits. Not only will taxpayers appreciate the thrift in this approach, but with the appropriate policy signals, more local jobs can also be created as clean energy companies learn how to grow within these new policy boundaries, producing financial benefits (like fuller employment and better jobs) along with non-financial ones (like confidence, optimism and greater well-being) for American communities and families.

In the end, my priorities may not be your priorities—and they don’t have to be. What’s essential is deciding “what’s more and less important to you” and identifying leaders who will practice the art of the possible while realizing your shared priorities.

It’s a discipline of limits that frames the good work of every citizen.

At the point of this extravagant plume: one of Nike’s sneakers.

If you’re interested in the creativity within limits that was achieved in the window displays that Staat designed for Nike, here is a link to a video that shows some of their interactive elements.

The book I’ve been writing is an extended conversation on how your work ethic determines the work that you do (and don’t do) and how working within the limits of your priorities energizes your life, even when you’re not working.

Thanks for your reactions to these posts every week. Thanks too for continuing to recommend this newsletter to friends and colleagues. I’ll see you all next week.

This post was adapted from my August 4, 2019 newsletter. When you subscribe, a new newsletter/post will be delivered to your inbox every Sunday morning.

Companies That Wear Their Values on Their Sleeves

March 31, 2019 By David Griesing Leave a Comment

We lead with our values because it’s easier to connect with somebody who shares our priorities, but it’s a trickier proposition for companies that want our loyalty because we have rarely been so divided about what is important to us.

Deepening divisions over our common commitments make Apple’s roll-out of a suite of new services this week both riveting—and potentially fraught.

As the company’s newly announced services like AppleTV+ and AppleNews+ tie themselves more closely to Hollywood and the cover stories that sell glossy magazines, is Apple cloaking itself in values that could alienate or confuse many of the customers it aims to bond with more closely?

In 1997, on the eve of launching a new, national advertising campaign, Steve Jobs gave a short talk about the link between Apple’s values and its customers. “At our core, we believe in making the world a better place,” he said. So our ads will “honor people who have changed the world for the better—[because] if they ever used a computer, it would be a Mac.” In its marketing, Apple aligned itself with tech innovators like Thomas Edison, a genius who had already changed the world as Jobs and Apple were about to do.

A little more than 20 years later, with Apple following in the footsteps of Edison’s light-bulb company to industry dominance, the question is whether it would have a better chance of preserving that dominance by once again aligning itself with technology innovators who have already changed the world instead of those, like Steven Spielberg and Oprah Winfrey, who aim to do so by relying on their own approaches to social betterment? To set the stage for your possible reactions, here is a link, beginning with Spielberg and ending with Winfrey, that covers the highlights from Apple’s new services launch this past week in a vivid, all-over-the-place 15 minutes.

I should confess that I have a bit of a horse in this race because I want Apple to keep winning by bringing me world-class products and customer care, but I’m not sure that it can by pursuing services (like entertainment, news and games through the new AppleArcade) that put the company in lockstep with industries that muddy its focus and dilute its values proposition.

Instead of bringing me a global version of Oprah’s book club or more of Steven Speilberg’s progressive reminiscences, I was hoping to hear that Apple would be providing—even in stages over months or years—an elegantly conceived and designed piece of technology that would (1) allow me to cut the cable cord with my internet provider while (2) upgrading me to an interface where I could see and pay for whatever visual programming I choose whenever I want it. An ApplePay-enabled entertainment router. Now that would be the kind of tech innovation that would change my world for the better again (and maybe yours too) while staying true to its founder’s messaging from twenty-odd years ago.

Tech commentator Christopher Mims talked this week about why Apple was claiming values (like those embedded in Oprah’s notion of social responsibility) to maintain its market share, but he never really debated whether it should do so. I’d argue that Apple should continue to make its own case for the social benefits of its tech solutions instead of mixing its message about priorities with the aspirations of our celebrity culture.

When it comes to Silicon Valley’s mostly hypocritcal claims about social responsibility, I start with the skepticism of observers like Anand Giridharadas. To him, Facebook, Google, Amazon and Apple all use values as tools to gain the profits they’re after, covering their self-serving agendas with feel-good marketing.

In a post last October, I discussed some of his observations about Facebook (and by implication, most of the others) in the context of his recent book, Winners Take All.

The problem, said Giridharadas, is that while these companies are always taking credit for the efficiencies and other benefits they have brought, they take no responsibility whatsoever for the harms… In their exercise of corporate social responsibility, there is a mismatch between the solutions that the tech entrepreneurs can and want to bring and the problems we have that need to be solved. “Tending to the public welfare is not an efficiency problem, The work of governing a society is tending to everybody. It’s figuring out universal rules and norms and programs that express the value of the whole and take care of the common welfare.” By contrast, the tech industry sees the world more narrowly. For example, the fake news controversy lead Facebook not to a comprehensive solution for providing reliable information but to what Giridharadas calls “the Trying-to-Solve-the-Problem-with-the-Tools-that-Caused-It” quandary.

In the face of judgments like his, I’d argue that Apple should be vetting its corporate messaging with the inside guidance of those who understand the power of values before it squanders the high ground it still holds.

Beyond “sticking with the tech innovations that it’s good at” and the Edison-type analogies that add to their luster, what follows are three proposals for how the company might build on its values-based loyalty while still looking us in the eye when it does so.

Each one has Apple talking about what its tech-appreciating customers still care about most when they think—with healthy nostalgia—about all the things that Apple has done for them already.

The fate that the company is aiming to avoid

1. Apple should keep reminding us about its unparalleled customer service

The unbelievable service I have come to expect from Apple feeds my brand loyalty. I feel that we share the value of trustworthiness. When someone relies on me for something, I stand behind it instead of telling them I don’t have the time or it’s too expensive to fix. For me, Apple has consistently done the same.

So I was surprised when I had to argue a bit harder than I thought was necessary for Apple’s battery fix for an older iPhone, and I started following other customer complaints against the company to see if a change of priorities was in the air. Since I’m writing to you on a MacBook Air, problems with the Air’s later generation keyboards have apparently escalated to the point that national class-action litigation is in the offing. Not unlike the iPhone battery fix, Apple has gone on record as being willing to replace any sticky keyboard for free within 4 years of purchase, but is it really as easy as it sounds? As recently as last week, there was this plea to Apple from a tech reviewer in a national newspaper after profiling a litany of customer difficulties:

For any Apple engineers and executives reading: This is the experience you’re providing customers who shell out $1200 or more—sometimes a lot more. This is the experience after THREE attempts at this keyboard design.

When you are one of the richest companies in history, relatively inexpensive problems like this need to be solved before they get this far. A reputation for world-class customer service is a terrible thing to waste. Be glad to fix your technology on those rare occasions when it breaks down, and solve the technology problem with these keyboards before you sell or replace any more of them. Don’t make customers who were loyal enough to pay a premium for an Apple device take you to court because they can’t get enough of your attention any other way. Caring for your customers is a core value that needs polishing before its shine begins to fade and your customer loyalty slips away.

2. Apple should keep telling us how much it’s different from Google, Facebook and Amazon

The uses that the dominant tech platforms are making of our personal data are on everyone’s mind.

Beyond invasions of privacy, deep concerns are also being voiced about the impact of “surveillance capitalism” on Western democracy, not only because of meddling with our elections but, even more fundamentally, because of how this new economic model disrupts “the organic reciprocities involving employment and consumption” that undergird democratic market systems. These are profound and increasingly wide-spread concerns, and Apple for one seems to share them.

This is from another post last October called “Looking Out For the Human Side of Technology”:

I was also struck this week by Apple CEO Tim Cook’s explosive testimony at a privacy conference organized by the European Union…:

‘Our own information—from the everyday to the deeply personal—is being weaponized against us with military efficiency. Today, that trade has exploded into a data-industrial complex.

These scraps of data, each one harmless enough on its own, are carefully assembled, synthesized, traded, and sold. This is surveillance. And these stockpiles of personal data serve only to enrich the companies that collect them. This should make us very uncomfortable.

Technology is and must always be rooted in the faith people have in it. We also recognize not everyone sees it that way—in a way, the desire to put profits over privacy is nothing new.’

‘Weaponized’ technology delivered with ‘military efficiency.’ ‘A data-industrial complex.’ One of the benefits of competition is that rivals call you out, while directing unwanted attention away from themselves…so Cook’s (and Apple’s) motives here have more than a dollop of competitive self-interest where [companies like] Google and Facebook are concerned. On the other hand, Apple is properly credited with limiting the data it makes available to third parties and rendering the data it does provide anonymous. There is a bit more to the story, however.

If data privacy were as paramount to Apple as it sounded this week, it would be impossible to reconcile Apple’s receiving more than $5 billion a year from Google to make it the default search engine on all Apple devices.

In its star-studded launch of TV, News and Arcade services this week, Apple’s presenters always reiterated that none of these services would be “ad selling models” targeting Apple users. They’re good reminders about Apple’s values but…while $5B is a lot of revenue to forsake if new purchasers of Apple devices got to pick their own search engines, it’s also a significant amount of support for an antithetical business model.

Not selling my data to others for use against me, like Apple’s standing behind the functionality of my devices, are core contributors to the company’s good reputation in my mind, and never more so than today. If Apple continues to differentiate itself from its competitors on the use of our data—and I think that it should—it needs to find ways to be more forthright about its own conflicts of interest while doing so.

When you stand on your values and back it up with your actions, the competitors you are challenging will always seek to undermine you when your actions are inconsistent with your words. Why let that inconsistency be tomorrow’s headline, Tim? Why not be ready to talk more forthrightly about the quandary with Google, and how the company is trying to address it, when asked to comment before a “gotcha” story like this gets published?

3. Apple should get ahead of its new services launch by proactively addressing likely problems with real consequences for the rest of us

In its roll-out presentation, Apple announced plans for a new service that will link players to games that Apple will be creating. Few tech areas have seen more startling impacts from the use of behavioral data that’s being gathered from players by those who are behind these on-line games. I recently talked here about how the programmers and monitors behind Fortnite and the updated Tetris games are using data about how players react to as many as 200 “persuasive design elements” in these games to enhance the intensity of the player experience while making it more addictive to boys and other susceptible populations.

Apple’s engineers know about these issues already. Its programmers are making its new games ready for primetime as soon as next fall. To differentiate itself from others in the on-line gaming industry, to strike a more principled note than its competitors have, and to broaden the scope of Apple’s values when it comes to personal data, the company could tell us some or all of the following in the coming months:

-whether it will be using behavioral data it generates from players through real time play to make its games more absorbing or addictive;

-whether it intends to restrict certain classes of users (like pre-teen boys) from playing certain games or restrict the hours that they can play them;

-what other safeguards it will be implementing to limit the amount of “player attention” that these games will be capturing;

-whether it will be selling game-related merchandise in the Apple store so its financial incentives to encourage extensive game-playing are clear from the outset; and

-whether it will be using data about player behavior to encourage improved learning, collaborative problem-solving, community building and other so-called “pro-social” skills in any of the games it will be offering.

I have no reason to doubt that Apple is serious about protecting the user data that its devices and services generate. Its new venture into gaming provides an opportunity to build on Apple’s reputation for safeguarding the use of its customers’ information. Tim Cook and Apple need to be talking to the rest of us, both now and next fall, about how it will be applying its data-related values to problems its customers care about today in the brave new world of on-line gaming.

+ + +

Apple’s stated values will hold its current customers and attract new ones when there is “a match” between the company’s solutions and the problems the rest of us have that need solving. Affiliation and loyalty grow when there are shared priorities in communities, in politics and in the marketplace.

That means Apple should keep talking about what its tech-appreciating customers care about most in the light of the wonders that Apple has given us already. Despite its recently announced forays into entertainment, the company should never take its eye too far from what it does best—which is to make world-changing devices—even when they take more time to develop than short-term financial performance seems to demand.

When a company knows what it is and acts accordingly, it can always take risks for the rewards that can come from wearing its values on its sleeves.

This post was adapted from my March 31, 2019 newsletter. You can subscribe (to the right) and receive it in your inbox every Sunday morning.

The Human Purpose Behind Smart Cities

March 24, 2019 By David Griesing Leave a Comment

It is human priorities that should be driving Smart City initiatives, like the ones in Toronto profiled here last week.

Last week’s post also focused on a pioneering spirit in Toronto that many American cities and towns seem to have lost. While we entrench in the moral righteousness of our sides in the debate—including, for many, a distrust of collective governance, regulation and taxation—we drift towards an uncertain future instead of claiming one that can be built on values we actually share.

In its King Street and Quayside initiatives, Toronto is actively experimenting with the future it wants based on its residents’ commitment to sustaining their natural environment in the face of urban life’s often toxic impacts. They’re conducting these experiments in a relatively civil, collaborative and productive way—an urban role model for places that seem to have forgotten how to work together. Toronto’s bold experiments are also utilizing “smart” technologies in their on-going attempts to “optimize” living and working in new, experimental communities.

During a short trip this week, I got to see the leading edges of New York City’s new Hudson Yards community (spread over 28 acres with an estimated $25 billion price tag) and couldn’t help being struck by how much it catered to those seeking more luxury living, shopping and workspaces than Manhattan already affords. In other words, how much it could have been a bold experiment about new ways that all of its citizens might live and work in America’s first city for the next half-century, but how little it actually was. A hundred years ago, one of the largest immigrant migrations in history made New York City the envy of the world. With half of its current citizens being foreign-born, perhaps the next century, unfurling today, belongs to newer cities like Toronto.

Still, even with its laudable ambition, it will not be easy for Toronto and other future-facing communities to get their Smart City initiatives right, as several of you were also quick to remind me last week. Here is a complaint from a King Street merchant that one of you (thanks Josh!) found and forwarded that seems to cast what is happening in Toronto in a less favorable light than I had focused upon it:

What a wonderful story. But as with [all of] these wonderful plans some seem to be forgotten. As it appears are the actual merchants. Google certainly a big winner here. Below an excerpt written by one of the merchants:

‘The City of Toronto has chosen the worst time, in the worst way, in the worst season to implement the pilot project. Their goal is clearly to move people through King St., not to King St. For years King St. was a destination, now it is a thoroughfare.

‘The goal of the King St. Pilot project was said to be to balance three important principles: to move people more effectively on transit, to support business and economic prosperity and to improve public space. In its current form, the competing principles seem to be decidedly tilted away from the economic well-being of merchants and biases efficiency over convenience. The casual stickiness of pedestrians walking and stopping at stores, restaurants and other merchants is lost.

‘Additionally, the [transit authority] TTC has eliminated a number of stops along King St., forcing passengers to walk further to enter and disembark streetcars, further reducing pedestrian traffic and affecting areas businesses. The TTC appears to believe that if they didn’t have to pick up and drop off people, they could run their system more effectively.

‘The dubious benefits of faster street car traffic on King St. notwithstanding, the collateral damage of the increased traffic of the more than 20,000 cars the TTC alleges are displaced from King St to adjoining streets has turned Adelaide, Queen, Wellington and Front Sts. into a gridlock standstill. Anyone who has tried to navigate the area can attest that much of the time, no matter how close you are you can’t get there from here.

‘Along with the other merchants of King St. and the Toronto Entertainment District we ask that Mayor Tory and Toronto council to consider a simple, reasonable and cost-effective alternative. Put lights on King St. that restrict vehicle traffic during rush hours, but return King St. to its former vibrant self after 7 p.m., on weekends and statutory holidays. It’s smart, fair, reasonable and helps meet the goals of the King St. pilot project.

Two things about this complaint seemed noteworthy. The first is how civil and constructive this criticism is in a process that hopes to “iterate” as real time impacts are assessed. It’s a tribute that Toronto’s experiments not only invite but are also receiving feedback like this. Alas, the second take-away from Josh’s comment is far more nettlesome. “[However many losers there may be along the way:] Google certainly a big winner here.”

The tech giant’s partnership with Canada’s governments in Toronto raises a constellation of challenging issues, but it’s useful to recall that pioneers who dare to claim new frontiers always do so with the best technology that’s available. While the settling of the American West involved significant collateral damage (to Native Americans and Chinese migrants, to the buffalo and the land itself), it would not have been possible without existing innovations and new ones that these pioneers fashioned along the way. Think of the railroads, the telegraph poles, even something as low-tech as the barbed wire that was used to contain livestock.

The problem isn’t human and corporate greed or heartless technology—we know about them already—but failing to recognize and reduce their harmful impacts before it is too late. The objective for pioneers on new frontiers should always be maximizing the benefits while minimizing the harms that can be foreseen from the very beginning instead of looking back with anger after the damage is done.

We have that opportunity with Smart City initiatives today.

Because they concentrate many of the choices that will have to be made when we boldly dare to claim the future of America again, I’ve been looking for a roadmap through the moral thicket in the books and articles that are being written about these initiatives today. Here are some of the markers that I’ve discovered.

Human priorities, realized with the help of technology

1. Markers on the Road to Smarter and More Vibrant Communities

The following insights come almost entirely from a short article by Robert Kitchin, a professor at Maynooth University in Ireland. In my review of the on-going conversation about Smart Cities, I found him to be one of its most helpful observers.

In his article, Kitchin discusses the three principal ways that smart cities are understood, the key promises smart initiatives make to stakeholders, and the perils to be avoided around these promises.

Perhaps not surprisingly, people envision cities and other communities “getting smarter” in different ways. One constituency sees an opportunity to improve both “urban regulation and governance through instrumentation and data-driven systems”–essentially, a management tool. A bolder and more transformative vision sees information and communication technology “re-configur[ing] human capital, creativity, innovation, education, sustainability, and management,” thereby “produc[ing] smarter citizens, workers and public servants” who “can enact polic[ies], produce better products… foster indigenous entrepreneurship and attract inward investment.” The first makes the frontier operate more efficiently while the second improves nearly every corner of it.

The third Smart City vision is “a counter-weight or alternative” to each of them. It wants these technologies “to promote a citizen-centric model of development that fosters social innovation and social justice, civic engagement and hactivism, and transparent and accountable governance.” In this model, technology serves social objectives like greater equality and fairness. Kitchin reminds us that these three visions are not mutually exclusive. It seems to me that the priorities embedded in a community’s vision of a “smarter” future could include elements of each of them, functioning like checks and balances, in tension with one another.

Smart City initiatives promise to solve pressing urban problems, including poor economic performance; government dysfunction; constrained mobility; environmental degradation; a declining quality of life, including risks to safety and security; and a disengaged, unproductive citizen base. Writes Kitchin:

the smart city promises to solve a fundamental conundrum of cities – how to reduce costs and create economic growth and resilience at the same time as producing sustainability and improving services, participation and quality of life – and to do so in commonsensical, pragmatic, neutral and apolitical ways.

Once again, it’s a delicate balancing act with a range of countervailing interests and constituencies, as you can see in the chart from a related discussion above.

The perils of Smart Cities should never overwhelm their promise in my view, but urban pioneers should always have them in mind (from planning through implementation) because some perils only manifest themselves over time. According to Kitchin, the seven dangers in pursuing these initiatives include:

–taking “a ‘one size fits all’ approach, treating cities as generic markets and solutions [that are] straightforwardly scalable and movable”;

–assuming that initiatives are “objective and non-ideological, grounded in either science or commonsense.” You can aim for these ideals, but human and organizational preferences and biases will always be embedded within them.

–believing that the complex social problems in communities can be reduced to “neatly defined technical problems” that smart technology can also solve. The ways that citizens have always framed and resolved their community problems cannot be automated so easily. (This is also the thrust of Ben Green’s Smart Enough City: Putting Technology in Its Place to Reclaim Our Urban Future, which will be published by MIT Press in April. In it he argues for “smart enough alternatives” that are attainable with the help of technology but never reducible to technology solutions alone.)

–engaging with corporations that are using smart city technologies “to capture government functions as new market opportunities.” One risk of a company like Google to communities like Toronto’s is that Google might lock Toronto in to its proprietary technologies and vendors over a long period of time or use Toronto’s citizen data to gain business opportunities in other cities.

–becoming straddled with “buggy, brittle and hackable” systems that are ever more “complicated, interconnected and dependent on software” while becoming more resistant to manual fixes.

–becoming victimized by “pervasive dataveillance that erodes privacy” through practices like “algorithmic social sorting (whether people get a loan, a tenancy, a job, etc), dynamic pricing (whereby different people pay varying prices depending on their perceived customer value) and anticipatory governance using predictive profiling (wherein data precedes how a person is policed and governed).” Earlier this month, my post on popular on-line games like Fortnite highlighted the additional risk that invasive technologies can use the data they are gathering to change peoples’ behavior.

-and lastly, reinforcing existing power structures and inequalities instead of eroding or reconfiguring them.

While acknowledging the promise of Smart Cities at their best, Kitchin closes his article with this cautionary note:

the realities of implementation are messier and more complex than the marketing hype of corporations or city managers portray and there are a number of social, political, ethical and legal concerns with respect to the kind of society smart city initiatives seek to create. As such, whilst networked urbanism has benefits, it also poses challenges and risks that are often little explored or legislated for ahead of implementation. Indeed, the pace of development and rollout of smart city technologies is proceeding well ahead of wider reflection, critique and regulation.

Putting the cart before a suitably-designed horse is a problem with all new and seductive technologies that get embraced before their harms are identified or can be addressed—a quandary that was also considered here in a post called “Looking Out for the Human Side of Technology.”

2. The Value of Our Data

A few additional considerations about the Smart City are also worth bearing in mind as debate about these initiatives intensifies.

In a March 8, 2019 post, Kurtis McBride wrote about two different ways “to value” the data that these initiatives will produce, and his distinction is an important one. It’s a discussion that citizens, government officials and tech companies should be having, but unfortunately are not having as much as they need to.

When Smart City data is free to everyone, there is the risk that the multinationals generating it will merely use it to increase their power and profits in the growing market for Smart City technologies and services. From the residents’ perspective, McBride argues that it’s “reasonable for citizens to expect to see benefit” from their data, while noting that these same citizens will also be paying dearly for smart upgrades to their communities. His proposal on valuing citizen data depends on how it will be used by tech companies like Google or local service providers. For example, if citizen data is used:

to map the safest and fastest routes for cyclists across the city and offers that information free to all citizens, [the tech company] is providing citizen benefit and should be able to access the needed smart city data free of charge.

But, if a courier company uses real-time traffic data to optimize their routes, improving their productivity and profit margins – there is no broad citizen benefit. In those cases, I think it’s fair to ask those organizations to pay to access the needed city data, providing a revenue stream cities can then use to improve city services for all.

Applying McBride’s reasoning, an impartial body in a city like Toronto would need to decide whether Google has to pay for data generated in its Quayside community by consulting a benefit-to-citizens standard. Clearly, if Google wanted to use Quayside data in a Smart City initiative in say Colorado or California, it would need to pay Toronto for the use of its citizens’ information.

Of course, addressing the imbalance between those (like us) who provide the data and the tech companies that use it to increase their profits and influence is not just a problem for Smart City initiatives, and changing the “value proposition” around our data is surely part of the solution. In her new book Age of Surveillance Capitalism: the Fight for a Human Future in the New Frontier of Power, Harvard Business School’s Shoshana Zuboff says that “you’re the product if these companies aren’t paying you for your data” does not state the case powerfully enough. She argues that the big tech platforms are like elephant poachers and our personal data like those elephants’ ivory tusks. “You are not the product,” she writes. “You are the abandoned carcass.”

Smart City initiatives also provide a way to think about “the value of our data” in the context of our living and working and not merely as the gateway to more convenient shopping, more addictive gaming experiences or “free” search engines like Googles’.

This post is adapted from my March 24, 2019 newsletter. Subscribe today and receive an email copy of future posts in your inbox each week.